machine analysis of whether the home appliance cleaning industry is profitable, Geke brand will answer your questions
The home appliance market is very popular, the competition in home appliances is becoming more and more fierce, and consumers are becoming more and more elusive, so how should the promotion activities of small home appliances be done? How about innovation to capture the changing hearts of consumers? You might as well ask yourself seven questions
. Can it meet consumer needs?
Many
manufacturers often do not consider what consumers need when carrying out activities, but only consider cost or inventory disposal. Therefore, many manufacturers often give away gifts that are worthless and have no meat to eat, so it is a pity to throw them away. Can we proactively go deep into consumers and understand their needs? Not long ago, my family encountered a problem. I bought a certain brand of rice cooker. I accidentally broke the glass cover. As a result, I went all over the market and couldn't find it. I was frustrated and looked for the sales girl from the manufacturer, who seemed helpless. look. I believe this dilemma may not be experienced by just a few individuals. Can the manufacturer launch a series of activities with the theme "Tell me your troubles", allowing consumers to write down the various troubles they encounter when using small household appliances, and let the manufacturers find solutions? This not only promotes sales, but also enhances the brand image and accumulates valuable customer information.
. Can it encourage consumers to favor the new and discard the old?
Consumers are already using products in this category, so we must find ways to make them willing to throw away the old ones and use new ones. For example, can we launch an activity titled I just love the new and hate the old, and trade in the old for the new? Generally speaking, the mentality of consumers is that once they have bought something at home, they should not buy it again. Even if it breaks, they will think of repairing it instead of throwing it away. If the manufacturer replaces the old one with a new one, it will make consumers feel that it is a good deal to finally throw away the old one and buy a new one at a very low price. This is definitely better than the bargain price, because you are just buying an unnecessary thing at a cheap price.
. Can it encourage consumers to love their homes and homes?
If consumers need to buy new small household appliances, they must find a way to get them to buy the same brand. To make consumers loyal to the brand, in addition to having excellent quality and good after-sales service, can we learn from cosmetics or clothing and adopt a point-based approach? For example, if you buy a certain brand of small home appliances, can you issue a VIP card so that when consumers purchase other products of the same brand, they can enjoy discounts or value-for-money services?
. Can it be combined with the benefits of the product?
The Haier activity of slamming electric water heaters mentioned above is really a bit of a sensationalism, because the interest point that consumers pay attention to in electric water heaters is definitely not the ability to withstand being dropped, but safety and heating speed. How to pay attention to the benefits of the product? For example, because men have a lot of pressure in life and are busy at work, many people have the bad habit of skipping breakfast. Can Soy Milk Maker organize an event to prepare a good breakfast for husbands and select good wives who care about and considerate their husbands? ? This is combined with the benefit of the soymilk machine to provide fresh, hygienic and nutritious breakfast.
. Can it keep pace with the times?
Times are advancing and fashion is changing. The promotion of small household appliances should closely follow social hot spots. For example, weight loss is now a topic of concern for adult women, and hyperlipidemia and high blood pressure are the focus of men's health. So can manufacturers of small kitchen appliances carry out activities to buy and give away healthy recipe tips or give away dietary tips for losing weight?
. Is there any emotional content, and can it minimize the commercial smell?
For example, can small household appliances for bathrooms and kitchens cooperate with cosmetics manufacturers in winter to carry out activities such as "please take care of your hands in winter - buy a rice cooker and get free hand cream"? Because cleaning kitchen utensils in winter will definitely damage the skin, this kind of activity seems very humane.
. Are there any products related to life and home health?
Relatively successful home appliance stores have many free or additional professional products, such as our company's Geke home appliance cleaning products, refrigerator deodorizing water dispenser, solar scale treatment agent range hood, kitchen appliances and other oil pollution treatment products, air conditioners, washing machines, etc. For cleaning, disinfection and sterilization product applications, just look for the Geke brand for such products. Years of market operation experience.
The so-called innovation means old elements and new combinations. As long as you carefully combine the various elements of promotional activities, there will be unexpected gains waiting for you. You will find that although small household appliances are small, promotional activities have great potential.
With the increasingly fierce competition in the small home appliance market and the homogeneity of product technology, it is an inevitable trend for merchants to shift the focus of competition to terminal sales. How to expand market share and seize terminals has become our top priority. In the communication and exchanges with friends in the industry, we jointly discussed three magic weapons for winning small home appliances in the terminal market.
Manager Li, the head of Gome Electrical Appliances Store in Suzhou, Jiangsu Province, told everyone that he has found the best new way and new secret to promote electrical appliances! Manager Li said that any household appliance will be polluted by the outside world after being used for a long time, causing troubles in life to our customers. So as long as we help customers solve this problem after purchasing home appliances, will there be one in the promotion? What’s the big advantage? After-sales service! What others don't have and what I have means that I have more competitive power than others. People who are better than others are better than others
If your own store sells one more thoughtful products that customers need, such as range hood cleaner, washing machine barrel cleaner, refrigerator odor removal disinfectant, etc., is it better than others? What about others who have one more service feature? At the same time, our products can not only be used for after-sales service, but also for gifts and single product sales! Doesn’t this add two more advantages?
With his own ideas, Manager Li found the Geco Hainan headquarters. Based on various comparison effects and quality, Manager Li decided to use Geco brand cleaners to help him promote electrical appliances and achieve a win-win method! Through Manager Li's clever mind, bundled sales and gifts, within one month the sales of Manager Li's Gome Electrical Appliances Store were only higher than the sales in the first half of the year. This gave Manager Li a great encouragement! The above example shows that there are methods for success and reasons for failure! Friends who read this article, if you are selling home appliances, has your heart been touched?
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Hainan Meijia Fine Chemical Co., Ltd. was founded in 2007. Meijia’s customers in the Chinese market include Midea Supor, Oaks, Gree, Haier, Huangming, Angel, Kelon, Pentium, Boss, Hundreds of well-known home appliance companies such as Gome, Suning, and Yongle are all leading the industry.
Meijia Company independently develops Geco series products, including water dispenser descaler, solar descaler, air conditioning cleaner, range hood cleaner, washing machine cleaner, floor heating pipe descaler, water dispenser disinfectant, coffee machine/pot descaler, car Water tank descaler, stainless steel cleaning powder, refrigerator disinfectant, hood cleaner, boiler descaler, electric water heater descaler, wall-mounted boiler descaler, telephone disinfectant, LCD screen cleaning set and other home appliance cleaning products. The products have been selling well all over the country for many years. In order to further cover the market, we are now recruiting agents nationwide.
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The manufacturer directly invites investment, and only one quota is authorized in each area
Yuan franchise fee,
Yuan deposit, only the first batch of purchase costs, and the manufacturer gives away free home appliance cleaning equipment , Cleaning technology operation CD
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Manufacturer headquarters address National High-tech Development Zone, Haikou City, Hainan Province
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business to domestic home appliance factories (if you see the huge market potential of the home appliance cleaning industry and recognize the home appliance cleaning industry, you are preparing to sell home appliances Treat cleaning as your own business, please consult us, we will provide you with professional services and better investment advice)