Product Details
Zibo solid wood door agent, composite solid wood door quotation, solid wood door manufacturer wholesale, the wooden door market has been booming in recent years, and the wooden door industry has developed rapidly. However, the entry threshold for the wooden door industry is low and many companies are driven by profits to join the ranks of wooden door manufacturing, including family-run small and medium-sized enterprises. The entry of a large number of companies has made competition extremely fierce. Problems such as price wars, uneven product quality, shoddy goods, and common plagiarism have made the market more chaotic.
It is recommended that wooden door companies improve their access requirements when applying for a business license. For example, increasing the registered capital, factory area, and number of production equipment ensures the standardization of entering the enterprise, which also increases the illegal cost of the enterprise, thereby enabling the enterprise to weigh the pros and cons and proactively operate in compliance with the law.
The degree of corporate branding is not high and there is a lack of leading brands
At present, although our country has become a big country in the manufacturing and sales of wooden doors, looking at the large number of domestic wooden door brands, no one company in the domestic wooden door market has a market share of 10%. The high-end wooden door market is completely occupied by imported brands, and it is almost difficult for domestic brands to get involved. Domestic wooden door brands are rarely seen in many star hotels and high-end clubs. The direct impact of the lack of leading domestic brands is that it is difficult to lead the development trend of the industry and have no say in the industry, making it difficult to improve the image of domestic wooden doors.
Zibo Solid Wood Door Agent Composite Solid Wood Door Quotation Solid Wood Doors for Bathrooms Currently, domestically produced wooden door products have reached the international advanced level in terms of quality and technology. However, consumers in the domestic market still have a relatively poor overall impression of domestic brands. The main reason is that many wooden door companies do not do much in brand image building and brand promotion when they are in the domestic market. They think that using the export business model to make good products will bring orders, resulting in very low brand added value.
It is suggested that the domestic wooden door market has entered the era of brand consumption. For wooden door companies to survive and develop, taking the road of branding is the only way. Wooden door companies must focus on brand building and promotion to increase product added value and establish the concept that brand power is sales power.
Brands are indispensable for the development of current enterprises. The development status of my country's wooden door industry is not ideal. There are no first-line big brands. The wooden door industry is an industry where market competition is not yet fully competitive. If wooden door companies want to become stronger and bigger, they need to establish their own unique brand strategy. This is the lifeline of the company. The inevitable way out.
Market competition is also regular. Whether it is home furnishing consumer goods or home appliances, the result of market competition is that there are fewer and fewer brands left in the store. The same goes for the wooden door industry. Zibo solid wood door agent composite solid wood door quotation solid wood door Factory wholesale
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