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&Yinan County solid wood door brand agent solid wood door price list villa decoration solid wood door quality standards story marketing is commonly used by many companies, but looking at the current corporate publicity, we found that many wooden door companies spend huge sums of money on story publicity, in marketing In the big world, not a single splash was made. Why is this? Good things are not made by spending time, energy and hard work. When the good intentions of the wooden door companies are ignored, the companies should not be sad or despair, but should find the reason. So, what is the reason that makes others ignore the story of the wooden door company?
First of all, the biggest reason is that the story of the wooden door company is not to others' taste. Note that being unpalatable and not being done well are two different things. Some stories are well crafted and done very well, but others are easily rejected. Because the story of Menqi is simply not what others need. This scene is like putting a plate of Boston lobster in front of a person who is allergic to lobster. No matter how good the food is, it is of no use.
Yinan County solid wood door brand agent solid wood door price list villa decoration solid wood door quality standards Data show that customers rely more on word of mouth to choose brands, so the customer experience brought by products and services has become increasingly important. Therefore, the most controversial weakening of the brand halo effect mainly refers to the functional characteristics of the brand, which is being replaced by the word-of-mouth effect, because customers make purchasing decisions more through other people's recommendations and evaluations of the brand, rather than blindly trusting the brand itself. Promotion and packaging. However, we must not forget that a brand brings more than just functional benefits to customers. Meeting customers' emotional needs is still an important fulcrum of brand building. Giving the brand a distinct personality, profound and rich cultural connotation and values, making the brand "personalized" and charming, can often gain high recognition from target customers. Therefore, the aura of the brand is still there. The difference is that the brand's functional benefits are reflected more by the real experience it brings to customers, rather than its own packaging and promotion, and the emotional factor is still the brightest part of this halo. Another important factor is price, which reflects the brand's positioning in the market. For example, some luxury goods are never discounted, and there are also some popular cost-effective online brands that combine good product experience with affordable prices and are also popular among consumers.
To this end, in the production process, wooden door companies must not only pay attention to the quality of products and services, but also pay attention to the emotional appeal of consumers, produce more cost-effective wooden door brands, and truly benefit consumers. Door brand agent solid wood door price list villa decoration solid wood door quality standards.
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