2017 Shanghai Franchise Exhibition

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The 20th Shanghai International Franchise Exhibition (Spring)
Exhibition time: year, month, day
Exhibition location: Shanghai New International Expo Center (Longyang Road)
Exhibition scale : 10,000 square meters
Supervising unit: Shanghai Municipal Commerce Commission
Sponsor: Shanghai Federation of Commerce\Shanghai Chain Stores Association\Shanghai Ibison Exhibition Co., Ltd.\Shanghai UBM International Exhibition Co., Ltd.
Exhibitor Recruiting Unit: Shanghai Bolong Exhibition Service Co., Ltd.
Exhibition Introduction
Chain franchise exhibition leaders and exhibition industry giants join hands for the first show: jointly organized with H to maximize the scope of investment communication and resource integration.
The top event in China's chain and franchise industry
Shanghai International Franchise Exhibition is the only professional chain exhibition led by the government department (Shanghai Municipal Commerce Commission). It is an important platform to promote the development and information exchange of the chain and franchise industry. . Founded in 2001, it has successfully held exhibitions so far. It has served chain brands Yujia and has received more than 10,000 investors from home and abroad. It has successfully expanded Wanjia's seed franchisees and has also established in-depth cooperative relationships with many media. It has an information network that reaches thousands of elite people.
As an international professional chain franchise exhibition, it always adheres to market-oriented and brand-oriented operations, focusing on regional franchising in the Yangtze River Delta, the most economically developed area in China, and radiating to the eastern coastal economic zones of East China and South China. It not only develops domestic brands The preferred platform for the East China market has also become the best testing channel for many international brands to enter the Chinese market. It has not only become the first choice base for investors to find franchise projects and decide investment directions, but also the most direct and efficient investment platform for chain enterprises to expand their brand influence and explore the Yangtze River Delta and East China markets. It is not only a weathervane for the chain franchise industry in East China, but also a The top event in China’s chain and franchise industry!
Join hands with the exhibition industry giant (B) to showcase the new future of modern business
This Shanghai International Franchise Exhibition will be held in conjunction with the Shanghai Hotel Engineering and Commercial Space Series Exhibition (H) of UBM (B) It was jointly held at the Shanghai New International Expo Center on October 1, with the overall scale of the exhibition reaching 10,000 square meters. It aims to interpenetrate the upstream and downstream supporting resources of business and mature commercial entities of chain franchises to maximize the scope of investment communication and resource integration.
The Shanghai International Chain Franchise Exhibition will be exhibited inside and outside the hall of Shanghai New International Expo Center. The scale of the exhibition has been upgraded again, showcasing the diversified business formats and latest investment directions of chain franchises, as well as H's professional themes Together with the sections, it provides an industry event with full products, multiple formats, and comprehensive integrated solutions for hotels, shopping malls, catering, retail, services and other public commercial space fields. Through organic integration, the two major exhibitions will be held at the same time and in the same place, complementing each other's advantages, sharing resources, and building a full industry chain integration platform that integrates chain franchises and commercial space. The hand-in-hand cooperation between the two parties will surely bring multiple positive effects in terms of organizing and sharing high-quality buyers, improving exhibition quality, expanding brand influence, and expanding publicity channels.
Exhibition Highlights
Join the Maker Club
Aiming to serve members as the core, target core exhibitor chain franchise projects as the investment direction, and give full play to the exhibition platform effect and rich brand resources. Organize and carry out various interactive activities such as brand roadshows, alliance leader dialogues, entrepreneurship training, policy guidance, headquarters inspections, etc. to enhance in-depth communication between brands and makers.
Modu Consumer Card
Modu Consumer Card was initiated by the Shanghai Municipal Commerce Commission and signed a strategic cooperation agreement with four ministries and commissions, aiming to link the general public, business, tourism, culture and sports through the issuance of virtual Card mode, through cross-industry cooperation and linkage effects, provides various exclusive services and travel information to tourists in Shanghai to promote the increase of total social retail consumption.
Select well-known brand companies in Shanghai, including restaurants, shopping, leisure, culture and other merchants, and collect various travel guides in core business districts, characteristic commercial streets, and areas near exhibition halls!
Covers information on more than 100,000 medium- and large-scale exhibitions in the city throughout the year, including information on multiple medium- and large-scale shopping malls in the city, and first-class tourist attractions, including home museums, science and technology museums, former residences of celebrities, and other cultural information, as well as various medium- and large-scale events held in Shanghai. International sports event information is all there!
Catering industry section
Chain franchises and venue experience complement each other, leading BB to develop new concepts. Hundreds of catering brands are competing for the limelight, and a large number of audiences directly touch the consumer fashion
New Food Shangqing Catering and Food Carnival
Get in close contact with the most popular chain brands, taste the best-selling gourmet items, and learn the secret behind the best-selling products. Join hands with hundreds of participating food brands to bring together hundreds of signature delicacies, an eye-opener and a feast for the eyes, you won’t be able to eat enough in one day! Let your appreciation and investment begin immediately!
Micro-chain in the retail sector? Open a micro-store to start a business
Micro-chain, a new business model that emerged in the Internet era, has received more and more strategic attention and implementation from merchants. In the context of national entrepreneurship, the general public is constantly seeking to increase their wealth through various investment methods.
Shanghai International Franchise Exhibition will use its industry credibility and influence in hosting exhibitions on its own platform, as well as its professional capabilities in serving entrepreneurial franchisees for many years, and open a micro-chain exhibition area to assist micro-store model franchising and investment, and provide More self-reliance and independent entrepreneurs will build a reliable platform for light entrepreneurship, and more high-quality Weidian platform headquarters will be recommended to the majority of start-ups and mature investors. At the same time, it also serves more high-quality micro-store platforms and micro-franchise project headquarters to find more and more suitable entrepreneurs for them to join and open micro-stores.
The service industry section includes educational tours, education and training brand zones, and youth education venture capital speed-matching camps
For a long time, chain education brands have been one of the important components of the industrial structure of the Shanghai International Franchise Exhibition. Promoting the development of the youth education industry. The exhibitions held twice a year provide education brands and investors with a comprehensive three-dimensional interactive platform for industry information, brand display, business development, investment exchanges, etc.
With the vigorous development of the children's education industry, chain franchise investors with keen antennae and investment vision are developing strong interest and high concern for industrial investment. Audience data statistics in recent years show that the proportion of intention investors in the service industry who intend to invest in education has reached .%, nearly half of which is high.
Publicity and promotion
Government platform promotion
Present the image of the industry expo through the official website magazines of the government and industry associations, and convey strong credibility and authority to all sectors of society.
Industry media promotion
Use hundreds of industry media to achieve coverage of the entire chain and franchise industry!
Public media promotion
Accurately locate the audience group, select the advantageous public media to invest in, &d full media coverage, large exposure, maximize the reach of the venture capital crowd!
Self-media operation
With the concept of promoting franchise entrepreneurial projects, sharing entrepreneurial policies and franchise knowledge, and promoting exhibition trends, it aims to deliver valuable entrepreneurial information to public investors.
Advanced analysis and management of investor big data provide a solid foundation for audience invitations and brand docking.
Exhibition scope
Catering industry: Chinese fast food, Chinese dinner, Western fast food, Western dinner, Japanese and Korean catering, baking chain, coffee shop, hot pot, specialty snacks, dessert drinks, other catering industry
Retail industry: supermarkets, convenience stores, food, nutrition and health products, fresh food, maternal and infant products, cosmetics, gifts and accessories, household items, stationery, feminine products, health care equipment, clothing, shoes and hats, tea, alcohol, others Retail industry
Service industry: education and training, children's entertainment, beauty and body care, home decoration, laundry and dyeing, hotel chains, bars, high-end customization, car repair and beauty, car rental, real estate agency, fitness and health care, medical services, Express logistics, housekeeping and cleaning, graphics, text and imaging, e-commerce and micro-commerce, other service industries
Suppliers: raw materials, facilities and equipment, commodities, other suppliers
Service providers: services, financial management, consulting agencies, Real estate developers, law firms, payment service providers, other service providers
Exhibition process
Application: fill in the "Exhibition Application Representation Contract" and fax or send it to the organizing committee. After review, the organizing committee will Sign and seal to confirm the qualification to participate in the exhibition, and the contract will come into effect. For first-time exhibitors, please provide the organizing committee with company profile, three certificates (copies), franchisee brochures, photos of headquarters and directly-operated stores (homes) and other company information
Payment: The organizing committee will issue a payment notice , the exhibitor shall pay the exhibition fee according to the requirements of the payment notice. After receiving the booth fee, the organizing committee will send the "Exhibitor Manual" and invoice
Exhibition fee
Specially designed booth: yuan/㎡, exhibitor You need to pay for the construction and decoration costs yourself
Standard booth: RMB/piece, configuration: high ceiling fascia board, three side panels, carpet, two spotlights, information desk, chair handles,/power sockets.
To reserve a booth and for more information, please contact us through the following details.
Exhibitor Recruitment Unit: Shanghai Bolong Exhibition Service Co., Ltd.
Booth Reservation QQ
Business Cooperation
Fax
WeChat ID
Address: Shanghai New International Expo Center ( Longyang Road No.)