Guoguang Intellectual Property: What are the benefits for companies to purchase trademarks?

& Regarding how a company obtains a registered trademark, some people may think that spending money to buy a trademark is unwise. After all, registering a trademark only costs a thousand yuan. However, as it becomes increasingly difficult to register a trademark, more and more people choose to purchase trademarks. So, what are the benefits for companies to purchase trademarks? What are the differences compared to registered trademarks? It is difficult for enterprises to develop registered trademark brands
First of all, we need to affirm that the advantage of registered trademarks is that they are cheap, obtain a brand-new trademark, and start a new brand management journey. This is like any great brand in its early days. The operators are full of romanticism in their fantasies about the future. But in fact, running a new brand is actually very difficult.
Take the development of my country's mobile phone industry as an example. The number of emerging mobile phone companies and mobile phone brands far outnumbers the home appliance brands that have transformed into mobile phones, and many of them are popular. However, with waves of reshuffles, emerging mobile phone companies have been wiped out, and old brand companies still dominate the market. Such bloody facts tell the truth that the leftover is king.
Buying a trademark can save development costs
What exactly are you buying when you buy a trademark? In short, what you buy is brand influence, what you buy is market recognition, what you buy is business time difference, what you buy is A breath of fresh blood. For example, Geely Group completed the acquisition of Volvo, which promoted the shaping of its own brand image. Lenovo acquired B's business, thus successfully opening up the global market. HD purchases Nokia's feature phone business, which can save huge time costs.
For large companies, trademark transfer is often accompanied by company mergers, but the starting point is still the recognition and favor of the trademark brand.
If branding is a game only played by big companies, then registered trademarks are a topic that growing small and medium-sized enterprises cannot avoid, because a company's trademark is a window for gaining recognition from the outside world. Not taking registered trademarks seriously means not taking the company's current operations and future development seriously. In the era of rule-based competition, living in poverty and living alone has become something out of reach. Enterprises attach great importance to registered trademarks, which is both proactive and proactive.
Choose a good platform and build a good brand
Utilityally speaking, trademarks and brands can be divided into pros and cons and big or small, but they have the same need for careful management. Obtaining trademarks through trademark transfer, injecting fresh blood, improving corporate qualifications, broadening product and service areas, and increasing corporate influence is a wise move for companies to seize market opportunities. As a leading brand in the field of trademark agency services, Guoguang Intellectual Property with many years of experience can help you.
Guoguang Intellectual Property focuses on providing consultation and agency services such as trademark registration, trademark transfer, trademark design, trademark cases, brand consulting, etc., and has achieved the leading performance of national trademark transfer transaction volume for many consecutive years. On the Guoguang platform, there are not only high-quality trademark resources with certain brand influence, but also selected special-priced trademarks suitable for the operation and development of small and micro enterprises. I believe that every friend who strives for his career can find his favorite trademark on the Guoguang platform.