Henan second-hand car buying and selling network, short cycle, low cost - [Reversing Car Network Franchise]

Overview of foreign second-hand cars
In the relatively mature European and American automobile markets, the average car scrapping cycle is in 2016, and the average car replacement cycle is in 1999. Research data shows that in these countries, vehicle profits account for % of the entire automobile industry's profits, parts profits account for about %, and after-sales services account for up to % (including second-hand car replacement, repair and maintenance services, etc.).
These countries have relatively complete acquisition and sales systems, second-hand car auction and wholesale institutions, and second-hand car trade-related regulations. Various evaluation agencies, evaluation associations, and second-hand car associations have played a decisive role in promoting the development of the second-hand car industry. role.
The second-hand car transaction in developed countries presents major characteristics: ① The transaction volume is huge, forming a scale effect ② The price is low and the circulation frequency is high ③ The information is transparent and after-sales service is guaranteed ④ The evaluation system is sound and used cars enjoy after-sales service ⑤ The industry is self-disciplined Strong management skills.
Due to the sound market system and institutions, the entire second-hand car market has formed long-term stable prices, and the price-performance ratio of car purchases is outstanding. While the second-hand car market develops in a healthy and orderly manner, it has also greatly promoted the development of the new car market.
Overall Overview of China's Used Cars
The increasingly fierce competition in the Chinese automobile market is enough to prove that the Chinese automobile market has entered a demand-led market stage. When China's vehicle sales reach the 10,000-unit sales mark, competition in the second-hand car market is also surging. This is a fertile land with great potential, serving as an overlapping area between two excellent markets, new car sales and second-hand car sales. , fertile area, its market strategic value is self-evident.
It is now a consensus that the used car market is a blue ocean. The consumer group of second-hand cars is constantly growing and rationalizing, and the concept of scientific consumption has also gained a certain foundation. They have begun to push back on the market, in such aspects as the four modernizations of used cars (standardization of used car price evaluation, and reassurance of after-sales services). , sufficient supply of spare parts, facilitation of the car purchase process) and other aspects to put forward their own demands. But at present, both traditional used car operators and new operators who entered later are faced with their own strengths and weaknesses, such as a lack of professional practitioners, a lack of professional evaluation technology, an imperfect second-hand car after-sales service system, etc. Some of them are Human factors include policy factors and systemic factors. Therefore, it is very urgent for the market to leave thinking to the industry, business entities, and competent authorities, and it is also worthy for us to explore and make contributions to this market.
Factors restricting the development of used cars in China
① Information asymmetry and lack of integrity ② Low industry entry barriers and intensified competition ③ Poor liquidity, restricting industry development ④ The backward evaluation system needs to be reformed ⑤ Consumption concepts are still restricting Industry development.
Exploration of used car marketing models in China
① Establish a used car market information platform ② Standardize the third-party used car evaluation system ③ Strengthen the training of talents in the used car industry ④ Actively explore new promotion and sales forms ⑤ Improve supporting facilities Service ⑥ Build a channel with new car sales.
Development Outlook of China's Second-Hand Car Market
China is becoming the second largest second-hand car trading market in the world. Whoever can completely dispel the concerns of Chinese consumers in second-hand car trading will be the winner of this competition!
Zuike.com
Profit Model Analysis
1. The sources of cars for Zuike.com come from car dealers and individuals (mostly car dealers). The Zuike.com platform charges a fee for each vehicle traded between car dealers and individuals. the price difference between. It is expected that through half a year of hard work, the monthly transaction volume target will be over 100.
2. Form a certain fund pool by collecting deposits and membership fees from dealers in the core circle, laying the foundation for the next development of the platform.
3. Other derivative profit models.