In fact, foreign capital has begun to compete in China's second-hand car market as early as a year ago. Mhm (the world's largest second-hand car sales company in the United States), in addition to auction business, also provides car maintenance and beauty, transfer management, arbitration, (Transportation, certification, vehicle inspection, documentation and car financing and other services), Japan and other world-renowned used car giants have been paying close attention to the Chinese market and look forward to gaining something here. Of course, there is still time and space left for the rapid development of national capital, and opportunities are right in front of us.
From 2018 to 2018, China’s second-hand car transaction volume increased from 10,000 to 10,000 vehicles, an increase of nearly 100%. Annual used car sales nationwide are close to 10,000 units. In March 2019, Shen Rongsheng, deputy secretary-general of the China Automobile Circulation Association, mentioned some data at a second-hand car industry conference: the cumulative transaction volume of second-hand car market transactions in 2018 reached 1.0 billion yuan, of which passenger car transactions accounted for half of the country's 1.5%, and cross-regional The sales trend of circulation is unstoppable, accounting for .%. Industry experts predict that the second-hand car market will have a two-level jump from 2010 to 2015, with the sales scale of new and second-hand cars reaching: Comprehensive consideration of factors such as the introduction of automobile policies) and social resource support.
At present, the domestic second-hand car market business entities generally fall into the following categories: ① brand second-hand car dealerships represented by vehicle
manufacturers ② private joint venture or wholly-owned second-hand car companies ③ network alliance used car dealers (different (National chain) ④ National second-hand car chain enterprises ⑤ Second-hand car auction companies ⑥ Second-hand car trading market ⑦ Brokerage companies in professional trading markets ⑧ Scalpers affiliated to certain brokerage companies. Of course, there are also some new companies that are trying to rely on the Internet to realize e-commerce sales. In recent years, the second-hand car market has been further active driven by the entire car market, and prices have gradually declined while being stable. However, the regional market development of second-hand cars is uneven. The development level of second-hand cars in coastal areas is higher than that in inland cities. However, like inland cities, they also show many common development problems.
Online research shows that the main reasons why consumers buy second-hand cars are: ① The price is relatively cheap ② It is suitable for novices to practice driving ③ There is a wide range of choices ④ Second-hand car transactions are standardized ⑤ Compared with new cars, the depreciation rate of used cars is low.
The main factors that affect consumers’ purchase of second-hand cars also fall into the following categories: ① Information asymmetry between buyers and sellers % ② Low entry threshold ③ Incompatible tax policies ④ Weak second-hand car after-sales service % ⑤ Lack of second-hand car appraisal and evaluation Scientific Standard%. Among them, the biggest problem is the lack of trust, that is, trustworthy quality (function), trustworthy products (core quality), and trustworthy transactions (core price).
Introduction to the Team of Backing Network
The concept of Backing Network was originally conceived in 2011. Through market research and analysis, Henan Zhongyou Auto Sales Co., Ltd. was registered in March. In the mid-term, through practice and demonstration, an efficient e-commerce platform, Duicai.com, was built at the end of the year.
Founders and co-founders of the team
Guo Kewei
Graduated from the Henan Judicial Police College in 2011. Since joining the work, he has been committed to the sales and management of the second-hand car market in Henan Province and has rich industry experience. , has his own unique insights into the current status and development of the industry.
Served as the Marketing Director of Henan Zhongbo Second-hand Car Trading in 2016
Served as the North China Regional General Manager of Uxin Used Car Co., Ltd. in 2012 br/> Graduated from Henan Radio and Television University majoring in e-commerce
Practical Internet marketing expert, with nearly ten years of practical experience in Internet marketing
Expert in Internet + strategic analysis of traditional industry transformation, has been involved in many traditional industries, Practical mentor for many well-known Internet companies
Founder of Zhengzhou Yuntu Information Technology Co., Ltd.
Co-founder of Zuochai.com
Co-founder of Huixiaodai.com
Chief e-commerce of Zhuolin Brothers Consultant
Operations Director of Business Equity Investment and Financing Platform
Specializes in: Internet marketing planning, e-commerce planning, new media marketing, Internet solutions, traditional industry transformation Internet + strategic analysis.
Lei Zhen
Graduated from Zhengzhou University majoring in electronic information science and technology
Senior used car appraiser
Served as used car appraiser of Youxinpai Information Technology Co., Ltd. for 20 years
Served as the Marketing Manager of Henan Bicheng Automobile Service Co., Ltd. in 2007
In 2016, he served as the Operations Manager and Internal Control Manager of the Auto Finance Department of Ping An Bank.
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