If a company wants to win the market, trademark registration and patent application are also important steps.

With the advent of the information society and knowledge economy era, the importance of intellectual property rights has become increasingly prominent. Intellectual property rights have increasingly become the most important intellectual assets of enterprises and an important source of promoting technological innovation and improving core competitiveness of enterprises. The competition between enterprises is, in a sense, the competition of innovation capabilities and the competition of patented technologies. Compared with large international enterprises and multinational corporations, there is a clear gap between Chinese enterprises in the creation, development and utilization of intangible assets represented by intellectual property rights. The key for Chinese companies to compete with foreign companies is how to use intellectual property rights. Efficiently enhancing the value of corporate patent assets through the use of intellectual property has become an international consensus for improving corporate core competitiveness. Strengthen the protection of intellectual property rights, use intellectual property rights to declare scientific and technological innovation results, enhance the company's scientific and technological innovation strength, and enhance the soft power of enterprises. Intellectual property rights, especially patents, promote the development of a company. Patents are the protector of the company's new product research and development. Patents are the stepping stone for the company to open the door to users. Patents are an important symbol of the company's technological innovation. Through patent applications, corporate intangible assets are sublimated.
How does intellectual property win the market for enterprises?
To put it simply, Huawei and Xiaomi, patents can lay a good foundation for Huawei to win the market in Europe, but Xiaomi cannot. Even Apple is obtaining patent authorization from Huawei. Huawei relies on black technology to step into the world market.
Didi Dache was also sued for trademark infringement and was forced to change its name to Didi Dache. Intellectual property rights not only allow you to be protected by law, but also enable you to gain competitiveness in the industry and thus win the market.