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trademark must have a specific meaning and statement, which is a requirement of trademark design. If the first four aspects are all about the shape of the trademark, then the meaning is to make the trademark have a soul. Meaning is the key to the connotation of a trademark, and it is also the core of brand communication.
) has a beautiful meaning. For example, for a round-shaped trademark, you can use related meanings such as unity, perfection, tolerance, integration, and globalization
b) Have a moving story. Use trademarks to trigger the brand story behind it, such as Dove, which contains a poignant love story.
Yixiu Intellectual Property Network aims to support the worry-free development of small and medium-sized brands and start-up brands, and to help companies get rid of the vicious cycle of price wars. When the craze for trademark protection is not over yet and the epidemic is quietly approaching, Yixiu Intellectual Property Network launches a year-end special promotion for trademark defense. Trademark registration and trademark renewal only cost RMB 100,000 in service fees, and you can also enjoy RMB 100,000 in trademark registration credits.
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