Three magic weapons for dark horses in the multi-brand cosmetics supermarket market

The cosmetics industry has unlimited potential, and competition will become increasingly fierce. With the diversification of product brands, how can many cosmetics brands suddenly emerge and become dark horses in the market? There is a brand that I have to mention here, Silkland Multi-brand Cosmetics Supermarket. Siqilan brings together hundreds of brands of cosmetics to operate in one store, breaking the traditional cosmetics single product store model and creating a multi-brand cosmetics chain store. Due to its rich and colorful product categories that satisfy consumers' multiple choices, the sales growth rate of Siqilan specialty stores has been shocking in recent years, and it has become a dark horse in the cosmetics industry. So, why can Siqilan do this? Let’s take a look at the advantages of Silkland’s multi-brand cosmetics supermarket. 1. Product quality. Everyone knows that the quality of cosmetics is related to the survival of a brand in the market. Every consumer has very strict requirements for cosmetics. If something is not good for the skin, it will be rejected by consumers and they will never buy it again. Therefore, whether the quality of cosmetics products is good or not is a very important link. In this regard, Silkland Multi-brand Cosmetics Supermarket has a complete system and strictly implements national quality standards. All raw materials must fully comply with national health quality standards. Cosmetics sold must also pass multiple safety inspections before they are allowed to be put on the shelves. Quality is the life of a brand, and quality determines the brand. Therefore, in terms of quality, Silkland Multi-brand Cosmetics Supermarket is very careful and strict.
Choose from more than two brands. With the rapid development of the cosmetics industry, there are countless domestic products. Coupled with the involvement of foreign products, there are even more cosmetic products. Each cosmetic has a unique beauty effect, so many consumers are in a scattered consumption mode. In order to unify consumers, Siqilan has gathered many well-known domestic and foreign cosmetics brands, displaying no less than a thousand kinds of single products, which not only meets the different needs of consumers, but also brings together all scattered consumer individuals, thereby promoting The sales of Siqiran multi-brand cosmetics supermarket have increased significantly.
Three-product sales model. Everyone’s consumption power is different, and the price of the selected products will also vary, leading some consumers to choose other moderately priced products. The difference in the Siqiland multi-brand supermarket is that although Siqilan is different from hundreds of large brands We cooperate with cosmetics manufacturers, but the price of the products to consumers is affordable, and they are truly high-quality and low-priced. Of course, such good products are highly sought after and loved by consumers.
Starting from these three points, it can be seen that Silkland multi-brand cosmetics supermarket does have great characteristics in cosmetics management.