Why does the product need to be designed with plastic packaging bottle experience?

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When talking about experience design, we must first know what experience design is? Experience trial design is a user-centered design method that targets user needs. In particular, plastic packaging bottles in our industry are inseparable from design. Products rely on design, and packaging requires design. In fact, the concept of experience design is not new. The people-centered design we are familiar with is actually experience design. However, the previous human-centered design was more reflected in industrial design, that is, based on ergonomics, with the purpose of meeting human needs and designing with humanistic care.
Now when we talk about experience design, we talk more from the perspective of visual design, such as packaging design. The purpose and function of packaging design, in summary, include the following aspects
Protecting the product
Promotion
Shaping the brand image
Information transmission and product identification.
The general requirement for previous packaging design is that it must truly protect, be beautiful, make consumers like it and have a desire to buy it, differentiate it from similar products, and then create a brand image.
However, the design of plastic packaging bottles has come to this day, and this basic function is far from meeting the design needs of today's products. The reason is very simple. With the development of the market economy, the supply of products has gone from being in short supply to the current oversupply, which is an overabundance of products. As far as Chinese design is concerned, it has gone from no design, to having design, to generally having design, and now generally the design is pretty good. Therefore, it is no longer enough to protect functions such as product information transmission and product identification. It is also ineffective to achieve the purpose of promotion purely visually. As for shaping the brand image, in the early years, the brand was king, but , now with the rapid development of the Internet, the business model has undergone great changes, and now we have entered an era where hot products are king. Xiaomi, Micro-Whale, and Smartisan mobile phones are not relying on brands, but relying on hot products to conquer the world. So, how are explosive products made? The most important thing is to be attentive and truly enter the hearts of consumers. Therefore, the current design requires thoughtful design, that is, design that goes into the hearts of consumers, that is, user experience design.
Yunhui National Plastic Packaging is a professional manufacturer of plastic bottles for cosmetics plastic bottles, cleaning and care plastic bottles, spray and daily chemical lines. It focuses on cosmetic bottle design, plastic packaging bottle production, and develops product design molds for injection blow molding. A professional cosmetics plastic packaging manufacturer that integrates spray screen printing, hot stamping, and automatic labeling product assembly. If you have any needs for plastic bottle production, you can contact us at any time