Product Details
What is the phone number of the advertising department of West Fujian Daily
Newspaper hotline,
Newspaper,
Contact person Mr. Li
Address Hubin North Road, Siming District, Xiamen City, Fujian Province
Introduction to this newspaper
"Western Fujian Daily" is the official newspaper of the Longyan Municipal Committee of the Communist Party of China. It is the only publicly distributed newspaper in western Fujian (the domestic unified issue number was first published on the year and month, ceased publication on the year and month, and resumed publication on the year and month, In 2007, it was changed to a four-page daily newspaper. In 2007, the daily newspaper was published every day. It is now an eight-page daily newspaper. From Monday to Thursday, eight pages were published from Monday to Thursday, and the weekend edition/life special issue was published on Friday.
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Characteristics of newspaper advertising
The first is a long storage period
In addition to books, magazines have more features than newspapers and other printed matter There are many long-form articles with long-lasting and superior storability. Readers not only read them carefully, but also often read them multiple times. The magazine advertisements have more contact with readers. The storage period is long, which is conducive to the advertisements functioning for a long time. At the same time, the circulation rate of magazines is also higher than that of newspapers, which is the advantage of magazines
Secondly, they have clear readers
Because professional magazines have a fixed readership, they can make advertising penetrate into a certain profession. There are many types of industry magazines. In terms of publication time, there are weekly, ten-month, bimonthly, bimonthly, and quarterly magazines. In terms of content, there are industry magazines on politics, military, entertainment, culture, economy, life, education, etc., targeting different readers. The professional trend of arranging corresponding reading content, so that it can be welcomed by different readers, has also developed rapidly, such as medical magazines, popular science magazines, various technical magazines, etc., and their distribution targets are specific social classes or groups.
The third printing is exquisite
The editing of the magazine is exquisite, and the cover and back cover of the magazine are often printed in color. When both pictures and texts are included, the magazine uses excellent printing technology for printing, and the paper is also exquisite, usually high-end. Lin paper, therefore, magazine advertisements have sophisticated, high-end characteristics and beautiful prints that can undoubtedly make readers feel a noble artistic enjoyment when reading. They also have better image expression means to express the color and texture of goods. Advertising works are often placed On the back cover or inside cover, the printing is exquisite, and one page often only focuses on one type of advertisement, which is more eye-catching and prominent, and is conducive to attracting readers to read and appreciate carefully
The fourth magazine has a large circulation and a wide distribution area< br/>Many magazines have national influence, and some even have global influence. They are often distributed and sold in a large area. Using this advantage, magazine advertising undoubtedly has an advantage in advertising national goods or services
The fifth magazine has a lot of space available for advertisers to choose from and use their advertising design skills
The cover pages, inner pages and inserts can all be used for advertising, and the location of the advertisements can be determined. Flexible arrangement can highlight the advertising content and stimulate readers' interest in reading. Various technical changes can be made to the arrangement of advertising content, such as folding, inserting, connecting pages, deformation, etc., to attract readers' attention
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