The development of e-commerce and online shopping in my country’s outdoor furniture industry is a trend

The development of e-commerce and online shopping in my country's outdoor furniture industry is a trend
As people's pace of life accelerates, network coverage continues to improve, and the convenience and expansion power of online shopping have been unprecedentedly reflected. Online shopping has evolved from small pieces of clothing and household appliances to today's large items such as outdoor tables, chairs and furniture. The popularity of online furniture shopping is an inevitable demand for the development of the outdoor furniture market. The home furnishing industry has begun to rise since January. According to incomplete statistics, the prices of panel furniture and solid wood furniture in my country have increased by as much as the above. Mahogany furniture, which has been favored by investors on the market since the beginning of this year, has continued to rise by more than 1%. As the rural population decreases, outdoor furniture labor costs are also increasing. On the other hand, furniture store rents are also rising. Under the pressure of various rising price increases, merchants ultimately have to pass on the rising costs to end consumers. The entire outdoor furniture The market will usher in a new round of reshuffle.
The online shopping model developed by outdoor furniture companies is to ensure the normal development of the outdoor furniture industry and provide a broad shopping platform for consumers who pursue fashionable high-end brands while enjoying low prices amid various price increases.
Furniture e-commerce has begun the battle for online shopping. With the continuous development of online furniture shopping, the entire outdoor furniture industry is now developing at a high speed. Choosing to move forward while the outside world is still watching is equivalent to taking three or four more steps than usual. Many outdoor furniture stores are also vying for a piece of the delicious cake of online shopping.
Compared with physical stores, online shopping malls have a lower price advantage. This also makes many outdoor furniture companies pay attention to the marketing method of online shopping malls. Online virtual display can effectively save venue rent, water, electricity, labor and other expenses. The prices of goods sold in online malls are lower than similar products in the market. This is also the most attractive aspect of online shopping compared with physical stores. Outdoor furniture stores are firmly grasping the online shopping market. Firstly, they are supplementing existing channels. Secondly, they hope to seize the opportunity in the future wave of e-commerce.
At present, the online shopping center of the store is mainly an additional service for the merchants who have settled in the store. It may only be open to the brands entering the store. For stores, one is to promote the brand image, and the other is to expand sales channels for franchisees and manufacturers to enhance the healthy profits of the mall. But it may take several years before online shopping platforms can make money.
Furniture online marketing is still in its infancy, and as a sales platform, online furniture display malls are unlikely to replace physical stores overnight. Although there are still many difficulties in online furniture marketing, with the subsequent growth, online furniture marketing will become an inevitable trend in the near future.
Guangzhou Derong Furniture Co., Ltd. mainly produces outdoor furniture, hotel furniture, rattan furniture, garden furniture, villa furniture, solid wood furniture, cast aluminum furniture, price for sale, sun umbrellas, pavilions, swings, hanging baskets, rocking chairs, lounge chairs, imitation rattan sofas, cast aluminum sofas, parasols, Roman umbrellas, cast aluminum tables. Chairs, rattan tables and chairs, bar tables and chairs, etc. Please call us to discuss custom-made purchases
Guangzhou Derong Furniture Co., Ltd.
Address Dawei Industrial Zone, Gubaxi Village, Shawan Town, Panyu District, Guangzhou
Store address Louvre International Furniture Expo Center (East Gate), Lecong Town, Shunde District, Foshan City