Shenzhen Hospital Magazine Distribution Company

How can the leaflets distributed by Shenzhen dispatch companies be more effective?
After years of market research, our company believes that following the following three principles can reduce the phenomenon of single pages being randomly discarded by consumers.
One is to add information that consumers care about to a single page.
A common approach is to add a calendar or solar terms table on a single page (folded page). However, as consumer demand continues to increase, this approach has become difficult to whet their appetite.
Our company once recommended an enterprise to print a Guangzhou common service telephone inquiry form on the back of the single page, which included phone booking, taxi hailing and traffic enquiries. It even provides service telephone numbers for water, electricity and gas. There is always a telephone number that is frequently used but often forgotten. If a single page like this were given to you, would you throw it away?
A song city sent me a very interesting single page. It introduced the characteristics and address of the song city on the front, but on the back, it introduced the special hotels and restaurants around the song city. There are Sichuan, Hunan, Cantonese, seafood, bone soup, Xinjiang specialties, and Guangzhou local dishes. The geographical locations of these restaurants are all recommended to consumers by the boss of Gecheng after personally inspecting the taste. The geographical location is expressed in the form of a transportation map, making it clear at a glance that Gecheng is located in the center of this restaurant.
For those of us who are greedy for the pleasure of delicious food but can’t find any delicious food, it is like a treasure book. I spent nearly three months eating one by one according to the map index. Every time I am full of wine and food, I will remember that it is not far away. There was a well-intentioned song city who led Huatai to plan and kill all the generals and sing loudly.
Second, make the single page a valuable coupon.
A common practice is to indicate on a single page (folded page) that you can enjoy a discount on the product or service with this single page. However, the word discount has been overused. Consumers are becoming more and more rational. It is difficult to whet their appetite with discounts or even discounts. As we talked, we talked about eating again.
Our company recommends that a medium-sized hotel print an imitation taxi ticket amount on the single page. If the consumer goes to the hotel to dine, no matter how much he spends, he can go to the front desk to exchange the single page for cash so that the guest can take a taxi back. Home. I would like to ask if you would throw away such a single page in your hand?
Our company once suggested that an English training institution indicate on its single page that consumers can get a free cup of coffee at a certain chain coffee bar by using the cutout at the bottom of the single page. Those who learn other languages either want to study abroad or join foreign companies. Aren’t they quite petty bourgeois and western? You have to use petty bourgeoisie and foreign things to attract their attention.
Someone asked if a cup of coffee costs 1 yuan. Wouldn’t it be a big loss for a training institution to pay for consumers?
Just imagine how much a cup of coffee costs?
Just imagine that such a petty bourgeois and western-style person would come to a coffee bar alone, no matter what, there must be more than two people!
Now imagine that this single page also promotes the coffee bar and can boost its sales. In fact, both parties win. Therefore, if this training institution negotiates properly with the coffee bar, it does not have to pay for the consumer at all.
Three, find the right place and target the right people.
If single-page distribution following the above two points has not boosted sales, then it must be because you have not found the right place or the right person.
Let’s take the example of the English training institution just now. It turned out that they sent people to distribute copies at the main subway entrances in Guangzhou for three days, but they actually attracted only two customers.
Imagine that there are so many people at the subway station. Everyone is using the subway, but not everyone needs to learn English. This is like fishing for crabs in the ocean. Although there are crabs, they are too scattered and difficult to catch. Another way to think about it is that the place with the most crabs is the pond that specializes in crab breeding. If you net more small crabs in the pond, you will get a harvest.
Therefore, if we distribute it in several places, it will have good results.
For example, in front of the foreign language bookstore in Guangzhou.
For example, at a large-scale foreign company job fair.
For example, at the study abroad consultation site.
Most of the people who go to these places are the target consumer groups of English training, so distribution will be effective.
Of course, in addition to these three points, good design and good copywriting are also crucial. A shoddy single page without any aesthetic appeal will greatly reduce the distribution effect of the single page.
In short, any company that distributes single pages does not want most of them to be eaten by the trash can. Only continuous innovation and moderate compliance with the above three principles can keep the trash can away from our single pages.
Company name Shenzhen Ruifengjun Technology Co., Ltd.
Telephone number Mr. Wu
Company address West half floor of the podium building of Leizhen Building, Fuming Road, Futian District, Shenzhen