Wuhan chain car beauty all-in-one card membership management plan

The prospect of the car beauty card
The automobile industry is a rapidly developing industry. The goal that the car beauty card system will achieve is to allow every car owner to wash cars in the city as long as they have a card in hand.
, Industry Analysis and Positioning
Today's automobile industry is developing rapidly. According to incomplete statistics, automobile sales have been increasing at a growth rate of . my country's automobile sales were 10,000 units in 2017, with an annual net increase of 10,000 units reaching 10,000 units, with a growth rate of .%. Relevant experts are also predicting that at this growth rate, my country's car sales are expected to exceed 10,000 units. As a city with rapid economic development, Shenzhen's car ownership is at the leading level in the country. After more than 20 years of development, Shenzhen's car sales have exceeded the first 10,000 units, and the current daily increase in Shenzhen's cars has reached about 10,000 units. According to relevant experts' speculation, Shenzhen's car ownership is likely to exceed 10,000 vehicles in the next few years, which is a considerable number.
With car sales in full swing, the car aftermarket is also booming, and the car beauty industry is one of them. At present, there are no less than a thousand car beauty shops in Shenzhen, but not many of them are truly large-scale. The service level of car beauty shops varies from good to bad. How to improve the brand awareness of this industry and eliminate bad beauty shops is also a concern of knowledgeable people. At the same time, the majority of car owners also feel the same way. It is easy to buy a car but difficult to maintain a car. How to keep a new car well cared for and maintained really gives car owners a headache. According to statistics, no matter how busy a car owner is, he has to wash his car at least once a week and visit a car beauty shop at least four times a month. In addition, he must film, polish and wax his car. . . . . . Wait for services. In this series of car maintenance projects, the cost is expensive. In order to save car owners’ car maintenance costs and improve the brand awareness of the car beauty industry, we have proposed a car beauty all-in-one card solution.
, The specific method of implementing the car beauty all-in-one card
Choose a number of car wash and beauty shops with good reputation, quality and service as franchise stores in Shenzhen. At the same time, valuable membership cards will be issued to car owners. Car owners only need to apply for a car beauty membership card in a franchised car beauty store. With the membership card, they can make purchases in the franchised store and enjoy membership discounts and high-quality membership services. This membership card has similarities and differences with the sub-card issued by car beauty shops. Both can wash cars and get discounts. However, there are few car washes that the sub-card is applicable to, and you can only wash your car in one or a few, while the car beauty membership card can wash your car in the city, giving you greater autonomy. Car owners can wash their cars at any franchise store with a card and make purchases in the form of points. The car beauty membership card can be integrated with a bank card. The car wash project can be used as a micro payment (small payment). If the amount is large, you can directly swipe the bank card to pay.
, Advantages of the car beauty card
Whether it is for car owners or franchise stores, the benefits of implementing the car beauty card outweigh the disadvantages. The specific aspects are as follows:
Car owners:
. By applying for a car beauty membership card, you can spend at any time in franchise stores across the city, which increases your right of choice
. By applying for a car beauty membership card, you can enjoy member discounts and high-quality membership services in car beauty franchise stores, such as You can wax once and wash the car mat twice for free
Apply for a car beauty membership card to save car maintenance expenses, turning the difficulty of maintaining a car into easy and easy maintenance.
, You can use the membership card for consumption in other industries
Car beauty franchise store
, Add more regular customers on the basis of maintaining existing customers
, Help our store Brand building improves the service awareness of our employees and enhances competitiveness
. The increase in member service items helps promote the economic growth of our store and improves brand efficiency
. Franchise stores can focus on product sales Purchasing, the price is more favorable, saving the franchise store's expenses
, while increasing fixed customers, generating mobile income