Year1
1. Content positioning Content is king
WeChat Business Assistant believes that the positioning of content should be combined with the characteristics of the enterprise and at the same time consider the user's perspective, rather than blindly pushing only the enterprise's own content. , remember that WeChat does not serve enterprises, but serves users. Only by getting what users want from your WeChat will they become more loyal to you and become friends with you, and the following sales will be Of course. Remember, users come here because of your content, and they recommend it because they think the content is valuable, so content is king. For WeChat content, we have a + model, which is the content that best reflects the core value of the account. It represents the diversity of content, caters to and meets the needs of users, and enhances the attractiveness of the content.
2. Reject harassment through content push
Nowadays, most WeChat public accounts have the function of sending group messages once a day. Many people think it is too little, and I think it is too much. Nowadays, each user subscribes to several accounts, and it is impossible to read the pushed information. Regarding content push, I mainly talk about two aspects.
. Push frequency: no more than three times a week. Too many will disturb users, and the worst consequence may be that users cancel their attention to you. Of course, if too few, users will complain and feel that your WeChat is just a Decoration will not get anything from you at all. So this degree must be grasped well.
. Push format: It means that the content is not necessarily thematic with pictures and text, but can also be some short texts. The number of words in the text is generally about one or two hundred words. The key is that the content can trigger readers' thinking and generate sparks of thought. , forming a good interactive effect. In WeChat, we regularly conduct small surveys in the form of short texts to ask readers for their suggestions on content and push time. This effect is very good. For a small survey, we usually receive hundreds of user responses. In this way, we not only achieve interaction, but also understand the users better, and the users can also see the content they want. It should be said that there are many Winning result.
3. Artificial interaction and communication are the soul
The essence of WeChat is a communication platform. Communication requires back and forth, so artificial interaction is essential. Personally, I am opposed to setting automatic messages to reply, just like the automatic chat reply in . It's annoying and insincere. Enterprise WeChat public accounts must be able to achieve timely manual interaction. Failure to do so will make it difficult to use WeChat well. I care more about the manual interaction on WeChat. I often intentionally interact with the accounts I follow. If there is no reply after a few times, I will quickly unfollow them.
4. The keyword reply system is rich and easy to check
WeChat has been operating for a long time and has accumulated a lot of materials. It is a pity that these contents have been sunk. It is very necessary to establish a rich and easy to check keyword reply system. This is the first function of the keyword reply system. The second function is to allow users to easily find the content they need and at the same time increase interaction. At present, each rule of WeChat is preset with keywords and push content (random push), but the rules can only be set, which means that the maximum number of keywords that can be set is one and the content is The individual needs of users, but if used well, can also produce very good results.
5. From online to offline, it is better to miss each other than to meet each other
Nowadays, few people mention offline interaction on WeChat, but in terms of communication effect, meeting is obviously the best way and easier. Bring feelings closer. The significance of combining online and offline activities is that face-to-face communication makes it easier to train loyal fans and produce more lively and down-to-earth content. Only such WeChat public accounts will appear more real and approachable. In addition, WeChat’s natural user growth alone will be very limited, and offline activities are also an important means to increase WeChat users.
6. Competitors are the best teachers.
When doing WeChat, you must have an open mind. Remember: competitors are the best teachers! Actively pay attention to your competitors’ WeChat. If you If you follow a competitor's WeChat account, there will be an account teaching you how to do WeChat marketing. In addition, never sit at home alone to learn WeChat marketing. You can also often go to some WeChat marketing groups, forums, etc. to see what everyone is talking about. You can learn a lot there.
The most important point of WeChat business assistance: Persistence is important. WeChat marketing cannot rely on one trick. It requires investment and execution. Only by persisting for a long time, accumulating experience in practice and cultivating feelings with users can you achieve your goals.
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