Product Details
Fashion Xuan
Brand positioning: calm, calm, fashionable and graceful Age positioning: core age every year, psychological age every year
Target consumer group positioning: urban fashionable women with certain financial ability and unique life taste
Consumption mentality positioning: the pursuit of quality life, showing softness and subtlety in any place
Suitable clothing positioning: work, socializing, leisure
Brand positioning: fashionable style, showing off the female curves , capture fashionable colors, lead the fashion trend, adopt foreign imported typesetting system, with high precision and accurate grading
Brand style
Fashion House integrates various elements such as culture, art, fashion, human nature and so on. Exquisite styles, exquisite craftsmanship, high-end fabrics and detailed designs highlight the taste of high-end women's clothing. Fashion Xuan emphasizes fitting tailoring and perfect silhouettes in style, starting from exquisite details to interpret the ultimate comfort of the human body, using noble and popular fabrics, and using decorative techniques to emphasize the quality of clothing. The design of Fashion House has a strong French temperament, which is elegant with nobility, soft with grace, and formal with a bit of gorgeousness. Whether it is work or social occasions, it can express noble status and elegant temperament.
Core price positioning
Spring: summer, autumn and winter down
Brand advantage
With rapid design information capabilities, the company has information collection centers in France, Italy, South Korea and Hong Kong. Jidu provides brands with the most cutting-edge fashion elements.
We have a strong design team. The design director has studied in design academies in France and Italy many times and has years of practical experience in fashion design and development.
The company has many years of experience in garment operation. After years of accumulation and precipitation, we have summarized rich brand operation concepts and mastered perfect production technology processes. The company's brand resources, production and sales management resources, human resources, and service resources have been integrated into a powerful driving force.
The brand not only has the strength to professionally develop and produce down jacket series in winter, but also has a professional team for product development in spring, summer and autumn according to the brand's style and positioning to ensure the production and supply of goods in all seasons. The connection of quarterly sales in terminal stores ensures that the brand can operate in a shopping mall model, effectively improving annual sales performance and brand awareness.
, strong terminal image store investment and support, perfect terminal image design plan. The company integrates internal planning and well-known external design companies to create a complete terminal visual system that is in line with the brand style, and provides decoration cost support for the terminal image store.
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