Year10
Passedcertification 
At that time, the company's quotations for supplying goods to franchisees ranged from . yuan to . In this way, the company can still make money. Some franchisees will go to local small commodity distribution centers to wholesale goods, and some goods can even get a low price of .
There are many kinds of products, there is always one suitable for you.
The company's products are divided into two major categories: accessories and department stores, covering more than a dozen series such as fashion accessories, children's toys, cartoons and sports, household products, mini cosmetics, fashion gifts, and daily necessities. There is a dazzling array of things to see. Once you enter, take a look around and you will find something that suits you. There are not all of them available in ordinary small stores, but there are hundreds of them, that is, grocery stores.
The low price increases the desire to buy, and the volume is easy to sell.
At that time, our franchise stores had a saying: Yuan is not expensive, you don’t have to go home to have a meeting. Yuan is not too much, you can’t go to Hong Kong, you can’t go to Singapore, you can’t buy a dollar, you can’t suffer a loss, you can’t be cheated. ... This kind of pricing simply arouses consumers' desire to buy. Because the products are priced at low prices, many customers rarely leave the store empty-handed. Therefore, as long as the port is well selected and the flow of people is relatively large, the volume of goods moves quickly, and the profit will naturally be high.
It is important to place the products carefully and catch the eye.
Value-for-money products usually need to be placed in eye-catching positions. When customers see these products, they will think that they are worth two yuan. Usually, they will form a preconceived idea when they make a purchase next time. Due to psychological conditions, one can't help but choose multiple products.
In 2000, the best franchisees at that time could earn a net income of - - in a year, while the very lazy franchisees who didn't take care of the store and left things in a mess with a layer of dust could earn - - in a year. .
Because I have been out of office for a long time, I don’t have any ready-made statistics at hand, so I only rely on memory reports.
Postscript: Nowadays, most two-yuan stores have begun to transform into dollar stores, dollar stores, and dollar stores. The popularity has gone away, but this dollar store model of making money has many highlights. Points worth learning.
The profits of two-yuan stores: 1. When operating a dollar store, generally products with purchase prices around. Selling products in this price range will, on the one hand, make customers feel that they are worth their money and increase their desire to buy. On the other hand, as an operator, you can also make a gross profit of about . Some customers open dollar stores and buy about 1,000 products, which seem to be very profitable, but consumers are not fools. You get what you pay for, so customers have no desire to buy.
Profits of Two Yuan Stores 2. The target customers of Yuan Stores are mainly young girls (including primary school, middle school and college girls), working-class women (especially working girls), ordinary housewives, and women in small towns.
These women have a particularly strong desire to own fashionable and exquisite little things, such as cosmetics, trinkets, small gifts, alternative stationery, exquisite household items, etc. These women have a large population base and a large market size. There are a large number of such customers in any small town, industrial zone, campus, commercial street, or jewelry and home products market. These women like personalized consumption, convenient consumption, and exquisite consumption, and they are easily tempted to consume such small things. They are often used as knick-knacks, pendants, and trinkets. Even if you don't need them that day, you can just lose them at will. After all, they are very, very cheap. Buying a bunch of these small things is only the price of a few bottles of water and a few bottles of Coke. Is it a waste to spend a small amount of money to buy temporary happiness?
So, these women, when faced with these small things, are willing to squeeze in and buy them. Words like “can’t help it, can’t bear it, can’t put it down” can best describe the customer psychology of this store.
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