[KM] The traditional clothing industry is experiencing a huge gold rush. KM responded quickly and took advantage of the trend.

At present, there are about 10,000 clothing brands on the Chinese market, and the replacement speed of clothing brands is also very fast. Industry insiders estimate that more than 3 brands are eliminated in the Chinese clothing market every year... What is the reason for this? Where is the new impetus for the life of clothing brands today? China is the world's largest clothing manufacturer and exporter. China ranks first in the world in the number of clothing trademark applications. Last year, there were 3 trademark applications. The United States ranked second, with a total of 3 trademark applications. The current business models of major brands include the following categories. , Heilan House model: fixed sharing ratio with partners, transparent cooperation model, low cost and low risk, "high quality, mid-price" men's clothing, unified and standardized management of stores invested by franchisees. The age range of consumers covers those over 20 years old and up to 20 years old. At the same time, it abandons the traditional "person-to-person" shopping guide model, provides consumers with a non-interfering and free shopping environment, and creates a fashionable and convenient "one-stop" throughout the process. Consumption. , Belle model Belle International is currently in the limelight. Its model involves all aspects of R&D, production, and sales. Its products are probably produced in-house, and its sales network is basically self-built. The terminals are mainly direct-operated stores, with only a small number of franchises in some markets. Another highlight of Belle's model is its multi-brand, with approximately 100,000 of its own and agency brands. Metersbonwe Model Metersbonwe is a representative of fashionable casual clothing. It is positioned as a clothing retailer. Its production and logistics are all outsourced, and it has integrated agent channels in 2016. Its main energy is currently focused on brand building, research and development, and retail. Metersbonwe has initially built a retail model that combines direct-operated stores and franchised stores. Currently, franchised stores account for a relatively high proportion of the total, and have achieved diversified investment and development. , R model r business model benefits from the company's excellent full supply chain management in the apparel industry, as well as system applications that support rapid response in the supply chain. r company adopts the brand management model of "fast, small quantity, multiple models". While keeping pace with fashion, it develops new styles through combination and quickly launches new products, and artificially causes "out of stock" to achieve rapid design, Quick production, quick sales, quick updates, the goal is to update the store products twice a week. , Handu Yishe model Handu Yishe has been active on Taobao and the e-commerce platform Taoxi and major e-commerce platforms. The company's positioning is a multi-brand operation group based on the Internet, which means that all Handu Yishe's clothing Will only be sold through channels on the Internet. At present, there will not be any offline physical store channel expansion. Handu Yishe's entire development strategy is to move from a single brand to multiple brands, and gradually develop into a brand incubation platform. The core of this system is the e-commerce operation system. , model is a typical (rr) model that can effectively connect customers and enterprises, with the primary goal of meeting consumer needs, and achieve rapid response to the market by innovating supply methods and supply chain processes. Implementing a zero inventory, full custody, and high-return investment franchise model, investors rent and decorate stores, conduct unified distribution and sales management, and investors receive high commissions. Through "environmental protection and responsibility" (scan WeChat ID after purchasing any product to receive a free portable shopping bag), monthly fans have increased by more than 30,000, and through cross-industry cooperation, we have joined forces with other brands to create a fan ecosystem, extending the brand value horizontally. Business models are entrepreneurs’ creativity. Business creativity comes from the enrichment and logic of opportunities, and may eventually evolve into a business model. A system for brands to meet consumer needs. This system organizes and manages various resources of the brand (funds, raw materials, human resources, operating methods, sales methods, information, brand and intellectual property rights, the environment in which the enterprise operates, and innovation) to form a system that can Provide products and services that consumers cannot afford but must purchase. The trend of store closings in the clothing industry is intensifying. The current total clothing sales have not become larger, but the distribution method of the cake has changed. We can often see that some old clothing brands either stick to their guns or seek medical advice in a hurry, while cutting-edge brands like this far exceed their targets within one month of opening up for investment. Now not only clothing retail stores, but also the entire retail industry is facing the phenomenon of replacement of old and new retailers. Post- and post-post consumer habits have already changed. If they do not realize this change, most brands will miss this era.