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- www.beibiao-tm.com
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- www.wxzhsbw.com
Trademark embodies the corporate image and is the spiritual business card of the company. When people get to know a company, they often start with its trademark. Therefore, choosing a good logo design is crucial. Once a company's trademark is determined, the next step is to invest heavily in advertising to expand its popularity and let the public understand, accept and like it. If the trademark was not designed and selected well at the beginning, and then it is discovered that it does not suit the taste of consumers and is not conducive to the promotion of products and services, then the trademark is changed, it will bring heavy losses to the enterprise
The first is economic loss. The advertising fees invested will be in vain. The second is time loss. It takes time to choose a new trademark and register a new trademark. It also takes about a year and a half. So what should the intermediate companies do? At present, many companies
choose trademarks very casually without long-term plans. This situation should be changed.
Whether it is soliciting from the public, entrusting others to design, or the company itself designing, when choosing a trademark, you must consider the following points:
(1) Legally. Our country’s trademark law and the trademark laws of other countries around the world, including the Paris Convention for the Protection of Industrial Property, all have prohibition provisions on trademarks. If they are only used and registered in our country, they must comply with the provisions of our country’s trademark law. If the product is to be exported to countries< br/> In addition, to use and register a trademark abroad, it must also comply with the provisions of foreign trademark laws.
(2) It must conform to folk customs, folk customs and national habits. Trademarks must cater to the tastes of consumers and must not use words or graphics that are taboo to consumers. In addition, a trademark that is suitable in our country may not be suitable in another country because the customs and habits of each country are different. Therefore, when companies choose a trademark, they must consider ethnic factors.
(3) The trademark must be consistent with the characteristics of the goods or services used. Each product has its own characteristics and uses. When choosing a trademark, you must consider these characteristics and uses to avoid adverse effects.
(4) Originality. Originality means that the trademark design must be creative, novel and original. Only through originality can we produce amazing works, create attractive trademarks, and then develop into well-known trademarks. Many companies in our country are accustomed to choosing flowers, birds, insects, mountains, rivers and trees
, cultural relics, birds and animals as their trademarks, such as dragons, phoenixes, the Great Wall, etc., which lack innovation, cannot attract people, and cannot achieve the goal of being a brand. The conditions that a good trademark should have.
Wuxi Beibiao Intellectual Property Agency is a comprehensive intellectual property agency registered with the Trademark Office of the State Administration for Industry and Commerce. Headquartered in Beijing, the members of the Chinese trademark business and patent agency legal team officially authorized by the state are all lawyers with lawyer qualifications, patent agent qualification certificates, and more than ten years of working experience in the intellectual property industry. Many lawyers are members of the China Lawyers Association and have rich experience. Members of the legal team are good at handling all types of intellectual property litigation and non-litigation cases. Their business scope includes patents, trademarks, copyrights, trade secrets, and intellectual property franchises (franchises) and enterprises. Intellectual property strategy formulation and other fields. Patent, trademark, copyright, trade secret protection, anti-unfair competition and other administrative investigations and infringement litigation agency patent (including applications) application agency, trademark registration agency, patent invalidation agency and its administrative litigation and agency
The business involves a wide range of Intellectual property agency services, specializing in trademark registration expiration, renewal, address change, transfer, objection review, contract licensing, trademark design - and a series of procedures. Patent application - new appearance inventions, patent changes and patent transfers, etc. High-tech enterprise certification, Hong Kong company registration, and other services. The company not only has outstanding performance in trademark, patent and copyright business, but also has its own advantageous agency business, including high-tech enterprise certification, trademark infringement disputes, Hong Kong company registration, etc.
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