Hengji/Hengji franchise

'Hengji sugar water has many types: sago type, jelly type, bean curd type, ice drink type, juice type, paste type, as well as various Hong Kong-style desserts, etc. There are hundreds of varieties. The nourishing properties of Hengji sugar water dessert are to moisturize and relieve dryness, moisten the lungs and nourish yin, nourish blood and nourish the skin. Moreover, because of its gentle nature, it is suitable for consumption by people of all kinds of physiques all year round.
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'Statistics from the U.S. Department of Commerce show that the success rate of independent store owners is less than 10%, while the success rate of those who open stores as franchise stores is as high as 10%. Franchise operation is the simplest, most successful, and widely used and effective operating method around the world. Chain operations have become the best business form in the world. Century is a nationwide chain store.

'1. Precise positioning
'The dessert industry has been developed in Hong Kong and Macao for many years and is well-known. However, the dessert health civilization industry in mainland China has just started, and it has a very high reputation. Great investment potential. Hengji Dessert is the first among its peers to introduce a leading operating form, franchise chain operation. With its long-term focus on consumers and its accurate grasp of the development trends of the dessert market, Hengji decided to open up the dessert market and become a gourmet brand that emphasizes health care and deliciousness.

'2. Franchise operation advantages
'One is the gold mine of shared brands. Brand is a symbol of reputation, quality and service, with extremely high gold content. Consumers' recognition of the brand has greatly shortened the investment period of franchisees.
'The second is to share operating tips and borrow others' ladders to climb to your own success.
'The third is to share the support, training, management, advertising, promotion, etc. provided by the headquarters. Since there is no need to worry about supply, components, acquisitions, advertising, etc., it is indeed a better entrepreneurial path for investors with limited resources. Franchisees only need to contribute funds to get a mature project, easily open a store and make huge profits.

'3. Good development prospects
'The catering industry is one of the top ten most promising industries in the Chinese market in the future, and it is also the only one of the top ten profitable industries that is suitable for small-scale operations. industry. The catering industry is also an ideal franchise market.
'Three applicable standards for the franchise market:
'First: It has unlimited market consumption potential, and the market space is not saturated
'Second: The target consumer group has a certain purchasing ability, and the operation can gain Certain sales and profits Third: The company has the ability to develop the market, and the market is not fully occupied by competitors.

'4. Infinite potential
'The philosopher said: Food is a manifestation of economic development to a certain period, a unique culture, and an aesthetic integrated in our daily lives. . With the improvement of people's living standards in China, people are constantly pursuing healthy diet and unique cultural enjoyment, and shopping mall purchasing capacity is gradually increasing. According to market surveys, consumers' demand for desserts has increased rapidly in the past two years. In the increasingly competitive domestic market, the dessert industry is undoubtedly a new world with unlimited potential.

'5. Product Advantages
'Hong Kong has the best desserts in the world for its variety of styles, wide range of personalities, novel ideas and pure taste. There are countless dessert shops in Hong Kong, and their business is very prosperous. The Hengji dessert brand originated from Hong Kong, integrating the product characteristics and food culture of the two places to form a common product advantage.

'6. Brand Positioning
'Hengji provides Hengji franchisees with better professional products and sincere service based on its natural, nutritious and delicious characteristics and its global chain franchise business philosophy. Service, based on becoming a dessert brand trusted by consumers. Brand chain operations in the catering industry are a hot spot for investment today.
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-_ ' < (, ,) - Hengji franchise advantages
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' Four together
Product purchasing together
Together Promotional policy
Unified store image
Unified promotion and communication
The four subsidiaries of Hengji Dessert Chain not only provide strong guarantees for maintaining the good image of the brand, but also bring benefits brought by unified product procurement. The program advantage directly creates the cost advantage of the product, ensuring that franchise stores enjoy the most competitive product prices in the market, while ensuring the profit margin and product quality of franchise stores, which is the foundation of Hengji Dessert chain operation.
Four majors
Professional space layout plan
Professional visual effects plan
Professional product structure plan
Professional shopping guide process plan
Hengji Desserts The chain organization has the first-class operation and management talents in the domestic dessert industry. It can tailor the most suitable operation plan for the franchise stores based on the store resources of a single store and the actual situation of the region, making full use of resources, minimizing costs and maximizing profits. The principles we have always followed also make it easier for our franchised customers to start their own work.
Four characteristics
Dessert production training
Consumer market guidance
Dessert cultural communication
Brand awareness teaching
The four operating characteristics of Hengji Dessert not only supplement There is a gap in the market and it meets the market demand. While reflecting the professionalism of Hengji Dessert, it can effectively communicate emotions and information with consumers, and cultivate a loyal consumer group through dessert knowledge teaching and dessert cultural communication. This is Hengji Company's prediction. It is a powerful promotion tool to occupy the market and is also the magic weapon for the sustainable operation of franchise stores.
Four major supports
Product exchange and inventory replenishment
Promotional supplies and expense subsidies
Timely product display guidance
Regional promotion planning
Yes The four major supports of franchise stores can reduce the investment risk of franchise stores to the greatest extent and reduce the operating costs of franchise stores. Product exchange, inventory replenishment, and timely layout guidance can optimize the product inventory of franchise stores and improve the capital utilization rate. Regional promotion planning and cost-cutting subsidies are pragmatic and detailed manifestations of Hengji Dessert, which avoids the waste of shopping mall investment caused by closed-door operations in the promotion of single stores.
Four-fold guarantee
Ensure regional operation exclusivity
Ensure a consistent price system
Ensure smooth product logistics
Ensure perfect after-sales service
Four-fold guarantee is not only for franchises The service commitment of the store is also the work commitment to all customers. We will share risks and benefits. We will never betray our partners who started the business together. All partners who pay for the Hengji brand and franchisees who contribute to the market expansion of Hengji We will all share the wealth with our business partners. This is our job. Integrity and win-win are the foundation for Hengji Company to base itself on the market.

-_3 ' < (, ,) - Hengji franchise process
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__ ' . The first stage
. Understand, develop recommendations, investment advertisements, and displays Meeting
. Interview, clarification of authorization conditions and project introduction
. Authorization letter of intent, signing of authorization letter
. On-site inspection, comprehensive research on the project
. Preliminary review, investigation Comprehensive evaluation of the results
. Second stage
. Signing: signing authorization contract, remittance
. Engineering equipment work:
. Selection of chain store locations, leasing stores, stores Renovation and decoration work, equipment introduction, selection of decoration and decoration companies, issuance of decoration and decoration schematics
. Signing of decoration and decoration contracts, all construction, equipment and equipment, installation of equipment, construction inspection
. Training:
/> . Recruitment and training of personnel
. Recruitment of store clerks: days
. Travel time by car: days
. Theoretical study: days
. Internship study: days
. The third stage
. Product plan, determination of product mix and ordering
. Promotion plan, determination of opening promotion plan, preparation for opening
. Trial operation, timely discovery and solution of problems during operation
br/> . Business rectification, inventory of goods, stocking up of goods
. Opening announcement, opening ribbon-cutting and opening promotion
. Operation guidance, operation inspection guidance of franchise stores from time to time