, ! ( ) Brand source
, Aobang integrated brand originated from Shanghai Aobang Electric Co., Ltd., specializing in the production of bathhouse heating products, electrical appliances with high-quality planning capabilities The company Aobang has been working on integrated ceilings for many years. Its profound design concepts, detailed technology, and perfect product structure meet the needs of users with different apartment types. It requires a professional design team to ensure the fashion and competitiveness of the brand.
The Aobang brand appeals to people who are fashionable, confident, and have achieved certain success, and is satisfied with civil servants, business people, freelancers, and high-level people as the core consumer groups.
The Aobang brand focuses on the multi-faceted nature of the target customer's collective home and meets the individual needs of different people. It combines elegant culture derived from the essence of Chinese classical culture and the essence of European fashion with fashion elements, exquisite brand personality, and... High-grade boards, sophisticated structural planning and meticulous technology provide customers with a high degree of brand identity and sense of belonging
( )Brand positioning:
Product positioning:
New exquisite fashion classic mid-retro series new exquisite fashion Classic European series, new exquisite and fashionable trend series.
Quotation positioning: Affordable price, low-profit strategy, same quality at the same price, same price and high quality, cost-effective strategy, overall quotation bandwidth, conducive to competition.
Spending suggestions: Win the shopping experience platform with fashion, comfort and high cost performance.
Consumption group: - years old, people who are on the road to success, confident, capable, and persistent in the workplace, full of enthusiasm in life, caring for their family, caring for their lovers, and kind to their children.
Channel model: Mainly agent franchised stores, supplemented by overall store-in-store coordination.
City positioning: cities above secondary cities. (Coordinating three-tier cities)
Franchise competitive advantages: ultra-low threshold, high incentives, high efficiency, high profit margins, high investment return rate Terminal competitive advantages: excellent and fashionable products, strong inclusiveness, high cost performance and strong visual impact Advantages of international store image production and development: many years of brand production and development experience ensure timely supply, leading style and quality.
( ) Franchise details
, agree with Aobang Company’s corporate culture and operation management
, abide by Aobang Company’s brand operation management model and operating policies
, must have independent civil Responsibility.
, must have excellent reputation and operational management capabilities
, have sufficient financial strength, and be able to ensure normal capital turnover
, have excellent interpersonal relationships and public relations capabilities in the local market
/>, has its own operation and management team and a certain market network
, and has operating experience in the brand industry.
( ) Operational requirements
, Provide sales materials and goods purchase and sale records in accordance with the company's unanimous requirements
Carry out standardized operations in accordance with the standard requirements of Aobang brand franchise stores to ensure a good sales atmosphere and Service Standards
, Aobang brand products must be sold at the same nationwide retail price, and no unauthorized price increases or discounts are allowed (advance application is required in special circumstances)
Franchise stores are only allowed to sell Aobang brand series products
br/>. Company products are not allowed to be sold outside the Aobang brand franchise sales area
. Aobang brand business information must be kept confidential and all information must not be leaked to third parties without authorization.
-_ ' ' < (, ,) - < Advantages of joining Aobang Integrated Ceiling
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' < Instructions for joining
< In order to adapt to the trend of home kitchen and bathroom decoration shopping malls, To achieve the best capital integration, Aobang Integrated Ceiling decided to adopt the mutually beneficial and win-win franchise store operation, which is known as the leading business model of the century, as the operation method for the development and promotion of Aobang Integrated Ceiling sales network. Aobang integrated ceiling franchise store is a franchise store where the franchisor (Aobang) and the licensee (franchise) have signed a franchise operation contract. The main products sold in the store are Aobang integrated ceiling products, and their store operations will be consistent with Aobang's operation. Integrate a unique operating technology system for suspended ceilings to implement standardized operations and implement unified management. In order to ensure the operating interests of franchise stores, Aobang will provide maximum support to franchisees in terms of brand, advertising, manpower, skills, products, quotations, training, system software and other aspects. Franchisees can greatly reduce investment risks and immediately obtain a mature profit-making method from Aobang.
< Market Support
< The company adopts a unified overall advertising method combined with partial advertising in regional markets, interspersed with various advertising resources, and horizontal and vertical combinations of print, Internet, broadcast, outdoor and other advertising methods. Complementing each other's advantages, on the basis of ensuring a consistent brand image, we help agents conduct effective market promotions targeting target consumer groups. Festive promotions include a series of activities such as free gifts with purchase and scratch prizes, which strongly stimulate the shopping mall.
Terminal support Aobang Electrical Appliances relies on its strong financial strength and market operation capabilities to provide agents with uniformly designed market promotion methods, and according to the needs of market promotion, it organizes national or regional public relations and promotional activities in a planned manner. May provide agents with promotional activity designs, press releases, etc., which will be implemented by the regional manager with the help of the agents. Provide consistent manuals, counter construction and terminal material support to create a good brand image and promote product sales.
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