Shiseido Cosmetics/Shiseido Cosmetics Introduction

Shiseido is a famous Japanese cosmetics brand. The name comes from the Zhizai Kun Yuan in the Chinese Book of Changes, which represents all living things. Shiseido’s meaning is to nurture new life and create new value. In order to praise the virtue of the earth, Kunyuan, the business of all things, has nurtured new life and created new value. This title is a reflection of Shiseido's corporate image, which combines Eastern aesthetics and consciousness with Western skills and business practices, combines advanced skills with traditional concepts, and uses Western culture to interpret implicit Eastern culture.
< - b.rr/_.) - Shiseido is a brand of Shiseido Co., Ltd. (,), headquartered in Ginza-chome, Chuo-ku, Tokyo (-). It was founded in 2001 with a registered capital of 100 million yen. General Manager and Chairman Hisako Suekawa, sales volume, 100 million yen (as of March 2020), and approximately 100 employees in the group (as of March 2020).
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The famous Japanese cosmetics brand B (abbreviation: B) is a supreme brand under Japan's Shiseido The most expensive and cutting-edge brand, it was officially launched in 2018 and officially introduced into the Chinese market in 2018. We have always attached great importance to service and quality. All sales points are selected in the most luxurious and high-end areas of a city. So far, this product has opened more than 300 image counters in more than 20 countries and regions around the world. . The French word B means the key to beautiful skin ( ). B series products provide the most basic care products for all types of skin, and also provide special care products for individual skin, so that the skin can show its natural and elegant beauty.
Philosophy
Company mission: We aim to seek new and richer sources of value and use them to add more beauty to the lives and culture of the people we serve.
Code of Conduct
.We strive to bring joy to our customers.
.We pursue results, not methods.
3. Let’s be honest with each other.
.We give free space to our thinking and dare to challenge traditional concepts.
.We are grateful and work hard.
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Shiseido Liyuan Cosmetics Co., Ltd. was established on the year, month and day. As a joint venture between Japan's Shiseido and Beijing Liyuan Company, the company adheres to Shiseido's corporate culture concepts of high quality, high service, and high image, and aims to introduce Japan's Shiseido's advanced technology and scientific management methods to produce and operate high-profile, high-quality products. cosmetics to meet the needs of the Chinese market and international markets. In 2008, the company established a factory in the Beijing Economic and Technological Development Zone and began to produce the Oupola series of cosmetic products with the assistance of Japan's Shiseido Research Institute. With Beijing as its headquarters, it has established branches across the country to be responsible for sales in local and surrounding areas. . As a mainstream brand in the domestic cosmetics market, Opalai has opened image counters in many department stores across the country since its launch in 2015. In recent years, it has maintained an annual sales growth rate of about 3, and has ranked first in domestic cosmetics sales for three consecutive years. The crown of first place.