- 60cm:
- 40cm
With the rapid development of urban construction, the number of elevators is increasing. Through research and market information feedback, a high proportion of customers obtain product information and generate purchasing interest through elevator advertising. It’s surprising, because it’s an indisputable fact that people are bored looking at ads. At the same time, it has also formed the media’s unique differentiated advantages, with precise segmentation of groups and controllable release areas. Building media is no longer a niche auxiliary media in traditional perception. On the contrary, it has quietly evolved into an indispensable advantageous media. Of course, a good business model must also consider its own characteristics. As a new type of advertising, what are the specific characteristics of elevator advertising?
The audience for elevator advertisements is a group with higher cultural level, higher income and stronger spending power. From this point of view, the target consumer group of mid-to-high-end products is exactly the audience of elevator advertising media.
Elevator advertising media has the characteristics of large amount of information transmission and long display time, which can exactly meet the needs of new products and brand communication, the transmission of new product launch information, and the transmission of product promotion information.
, high audience reach rate. Based on the characteristics of elevators such as time waiting, small space and repeated rides by the audience, advertising reading is inevitable and repetitive, and target customers take the initiative to read advertising content. The arrival rate is even higher. It can naturally strengthen consumers' recognition of new products and new brands, as well as enhance the visibility, loyalty and association of new products and brands.
, proximity elevator media directly faces the target audience, making it an extremely penetrating medium for advertising communication. It can strongly stimulate consumers' desire to buy.