Year1
- 60cm：
- 40cm
Media Strengths and Weaknesses
TV advertising has strong expressiveness, sound, and high image reach rate. It has a wide range of applications and a wide audience level. Advertising effect It is generally recognized that the production cost is very high. The advertising release cost is expensive. The advertising release time is short and highly intrusive. Audiences usually switch channels during the advertising period
Newspaper advertisements contain a large amount of information and have a high reach rate. The design and production are flexible. The advertising pictures are of poor quality. Not enough impact, poor ability to select audiences, short advertising display time
Magazine ads are beautifully printed, with pictures and texts, strong ability to select audiences, can be read repeatedly and stored for a long time, small audience, long publication cycle, small layout
Large outdoor powerful advertising Image impact, long display time, low media costs and cost per thousand people, mainly in the form of print advertising, fixed location, small amount of information carried
Elevator advertising has strong advertising image impact, strong ability to select audience targets, high reach rate, long display time , can be read repeatedly, carries a large amount of information, and has low media costs. The main reason is that the audience level is concentrated in the form of print advertising. The geographical location of the middle and high consumption level groups is fixed, and the coverage is relatively concentrated
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