Year10
Passedcertification 
< - b.rr/_.) - Brand Introduction
Aowang, the number one luggage chain brand in my country, sets sail
The export superstar has successfully transformed
Aowang has been Started in the beginning, it is the founder of my country's luggage industry. The brand trademark was registered earlier than Aokang. The brand entered Guangdong shopping malls in 2008, and until 2008, it had been focusing on branding domestic shopping malls. In 2006, the front line was expanded to foreign trade. The sales volume of foreign trade was far greater than the sales volume of domestic trade. Therefore, after three years of development, Aowang has its own real estate and business, and has brands operating in ASEAN, Europe and other places< br/> Make. Most of them are sales agents of their own brands abroad. Build the number one brand in the luggage chain
In countries such as Europe, well-known foreign brands are now in the same position in my country. Although the proportion is not large, they are taking the road of mid-to-high-end and have a fairly high reputation in foreign trade. However, the financial crisis in 2008 severely impacted foreign trade, which also made Aowang Group realize that it must first stabilize its roots. Only by stabilizing its domestic roots can it develop steadily outwards. Therefore, Aowang adjusted its strategy and restarted the operation of the Aowang brand from this year.
The old traditional methods of wholesale and foreign trade orders no longer seem to be able to meet Aowang's branding goals. To truly realize rejuvenation, we must completely reform the old development methods and have the determination and courage to innovate to do our own thing. well-known brands.
Today, consumption in the luggage industry is concentrating on famous brand products. Luggage companies with high brand awareness, strong corporate capital, and sound networks will develop and grow rapidly, while some weaker companies will face the risk of being eliminated. The luggage industry has seen the emergence of brand companies that develop through differentiated products, franchise operations, and other methods. Characterized operation ideas have provided these brands with good development space. Franchise operations in the luggage industry have become the only way to develop the luggage industry in the future. By the end of the 11th Five-Year Plan or longer, my country will have 3 to 3 internationally renowned brands. The next five years will be a period of strategic and high-end industry formation for my country’s luggage brands. my country’s own brands will have broader development space.
Aowang Group accurately grasped this opportunity and proposed a chain-based operation model, determined to build Aowang into the number one luggage chain brand in my country.
< ' , Group advantages: my country's first luggage chain company, a comprehensive group company centered on the luggage industry, covering finance, real estate and other fields.
, Brand advantages: Guangzhou famous trademark, top ten luggage brands in my country, well-known trademarks in my country, top ten women's bag brands.
Product advantages: A new experience of high quality, affordable, fashionable and environmentally friendly fabric bags in all categories, including women's bags, backpacks, trolleys, men's bags, other accessories and other series of products.
. Research and development advantages: With a team of top designers, more than one new model is launched every month. It is the company with the most complete product styles and the fastest product updates in the industry.
. Production advantages: In addition to its own multi-square-meter factory, there are also many satellite factories that cooperate. It is the first to use luggage inspection equipment and a complete quality control system.
Promotion advantages: It has many successful store examples, a complete franchise system, a leading profit model and successful experience in full-service services, and is a leading company in the franchise of all categories of luggage.
Advertising advantages: multi-channel, prominent endorsements, heavy media promotion, including TV, Internet, magazines, newspapers, and outdoor lighting advertising.
. Management advantages: The company has a complete chain franchise team to provide one-to-one full support for franchise stores.
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