Pathfinder/Pathfinder franchise

Introduction to the Pathfinder Project Beijing Pathfinder Travel Products Co., Ltd. was established in 2001. It specializes in the development, production and sale of outdoor sports and travel supplies. It has the well-known trademark Pathfinder with independent intellectual property rights. The company's headquarters is located in Hongfu Entrepreneurship Park, Changping District, Beijing, and includes modern factories, office buildings, product design bases, logistics bases, etc.
Pathfinder takes comprehensive outdoor maintenance as its brand foundation, extensively uses new materials, new technologies, and new processes to continuously launch outdoor products with strong functionality, novel styles, and reliable quality. All our products are designed to ensure that customers are safe and comfortable, so that they can fully enjoy the joyful pathfinder that relaxes their body and mind and frees their heart.
The Pathfinder promotion network covers many large and medium-sized cities across the country, and retail terminals are constantly being added. The results of a professional organization's outdoor product popularity survey in major cities in my country show that Pathfinder has become the leading brand in my country's outdoor product market. Ecological environment maintenance is an important aspect of Pathfinder civilization. The activities to protect Tibetan antelopes that started in 2016 have been widely echoed by environmental protection enthusiasts across the country. Pathfinder's honors also include the Top Ten Chinese Sports Brand Promotion Enterprise Award for User Satisfaction and Quality Trustworthy Products issued by the my country Chamber of Commerce.
At the beginning of the year, after layers of selection and evaluation, Pathfinder stood out among many competitors and became the only licensed product manufacturer for the Beijing Olympics in my country’s outdoor supplies industry. The 2020 Olympics is approaching, and every employee of Pathfinder is We are very proud to personally participate in the production of Olympic products.
In March 2019, the Pathfinder trademark was awarded the Well-known Trademark Certification: Well-known Trademark Certification is currently the most valuable and authoritative certification system in trademark and brand evaluations in the world. It is recognized worldwide by the Treaty of Paris. Trademarks mutually recognized by contracting states. The conditions for well-known trademark recognition are very strict. Currently, only a few hundred brands in my country have been recognized, and there are even fewer brands that have been recognized as well-known trademarks in the outdoor supplies industry in my country. This is the full recognition of Pathfinder from customers and society.
Advantages of joining Pathfinder<3> -_

Pathfinder has seized the key to the rapid growth of the current industry and focuses on the public outdoor supplies market. The strategic thinking is very clear and clear, avoiding the Fierce competition with world-renowned brands. The company continues to increase its investment in brand building, strengthen the development of core technologies, improve the quality of outsourcing, introduce the world's leading fashion elements, pay attention to the brand image, highlight the cost-effectiveness of the company's products, and then gain more advantages in the competition with other competitors in the industry. Shopping mall advantage.
The strategic focus of Pathfinder is to increase the share of secondary markets, which not only avoids the harsh competitive environment, but also brings high-quality products to relatively backward outdoor commodity markets, so the development potential of second-tier cities It's endless. Many cities are occupied by low-quality brands. Brands like Pathfinder continue to enter, so this is also the company's main direction in the future.
Pathfinder has also formulated a very healthy strategy for sustainable development within the management company, providing a good guarantee for the company and franchisees. The company has been working hard to improve and improve the franchise channel. In terms of products, The principles of development and ordering, inventory management and supply efficiency will be improved step by step to achieve a situation where all stores are moving forward together.
Development process:
Year: Surveying and mapping worker Sheng Faqiang and his companions founded Pathfinder Company at the foot of Xiangshan Mountain
Year: Successfully applied for registration of the Pathfinder trademark
Year: Formulated Established the first technical technical standard for tourist tents in China, which was later recognized as a working standard
Year: Pathfinder products were extended to outdoor clothing and hiking shoes for the first time
Year 3: The first Pathfinder outdoor supplies The exclusive store opened in Beijing
Year: The company moved to Hongfu Entrepreneurship Park, Changping District, Beijing, embarking on the road of rapid development of planning
Pathfinder launched the protection of Tibetan antelopes and focused on ecological public welfare activities in the western region
Year: Passed the International Quality Management Standard Certification
To protect Tibetan antelopes, we have been carrying out activities with great success
Year: Passed the National Environmental System and International Work Health Standard Certification
Pathfinder Dreaming in Hoh Xil The event was a complete success
Year: Pathfinder returned to the Hoh Xil Charity Tour and continued to pay attention to the ecology of the western region
Year: Became the only outdoor products company selected as a licensed manufacturer for the Beijing Olympics
Year, month, day Successfully logged into the GEM and became one of the first companies on the GEM in the country
Became an exclusive product for my country’s Antarctic (North) Pole expedition team
Year: Spokesperson Wang Shi and pathfinder Wang Jing came from Nanpo Zero Climbing Mount Everest with waste
Launching the annual theme activity of looking for pathfinders around me
The largest domestic field research and development base is completed
Year: The company's work management and development vision, establishing multi-brand development Strategy
The product has provided personal escort for the first and second Chinese Antarctic expeditions for three consecutive years
Pathfinder franchise process<3> -_
The proposed franchisee shall follow the company’s instructions Fill out the "Join Application Form" as required, fill in your basic information, attach relevant copies, and fax or submit it to the company headquarters.
After receiving the above forms and copies, the head office will review them and respond within three working days.
After the preliminary review, both parties sign a "Letter of Intent to Franchise", and the company will send investigators to the proposed franchisee's place of operation to conduct an inspection.
Conduct a comprehensive evaluation of the proposed franchisee's operating environment, staffing, equipment, etc., and notify the evaluation results within one working day after the inspection is completed.
To pay the relevant fees agreed upon in the agreement, the intended franchisee can pay cash directly to the head office or transfer it to the head office's account.
The company headquarters authorizes franchisees with franchise operation qualifications and trains franchise chain management principles, and provides planning samples and promotional materials to prospective franchisees.
The proposed franchisee shall renovate and decorate its operating premises according to the company's requirements, and conduct consistent dress changes and etiquette training for its staff.
The head office will send special personnel to conduct pre-opening inspections of proposed franchisees.
After passing the opening inspection, the franchisee is officially listed for operation.
Pathfinder franchise conditions
, Have a legal business license, tax registration certificate and general taxpayer qualification
, understand the operation and operation of outdoor sports brands, understand and accept the operation and management of Pathfinder Model
Have the enthusiasm for success, have the courage to pioneer and innovate, endure hardships and stand hard work
, love outdoor sports, and strive for the development of my country's national industry
Have good business reputation, investment and risk awareness
, have a fixed workplace and equipment, certain management experience and certain organizational skills
, have certain financial strength
, operate a single Pathfinder brand in the franchise store