What does the co-founder of Luo Jisiwei want after taking off the flower?
That day I told my friends that I was going to talk at the Baidu Conference. Everyone told me that I was stupid. I couldn’t write this sentence even though I knew you were talking about me. What should I do? So they told me the sentence after The golden saying is called "Let you show off and let you fly".
The postgraduates made me particularly educated
I basically don’t have the ability to talk about this batch of postgraduates who have not yet entered the workplace. But for the postgraduates who have entered the workplace, I did spend some time with them. I feel that if you want to follow There is a particularly important principle in playing happily together. This is what I think makes them particularly worthy of our tribute. It is also a place where they are different from those of us who listen to square dance. They do not label, take sides, or express their opinions on other matters. I asked some of the children who were later asked what kind of behavior on the Internet do you think is particularly stupid? They said it was voting for other people’s affairs on Weibo and saying, what does this have to do with me?
Luo Editing Thinking has tens of thousands of users interacting on the Internet, and probably tens of thousands of people are replying to keywords in the background. When anything happens, you will find that there are two camps after, before, and after. In this generation, a lot of time is spent on taking sides. I have to make a value judgment first. The world is divided into two parts. One part is consistent with my values and the other part is inconsistent with my values.
But for later, people basically don’t make value judgments. Their judgment criteria only depend on whether something is interesting or not. This event also has two parts. One part calls me and the other part calls something other than me. This sense of space is Totally different.
So I have a lot of experience working with Hou this year. Especially in the three months since I arrived at Luo Ji Siwei, I have been ignored by Hou every day. I said that their strategy is to stay up for an hour every day. You sent me a text message. I said something wrong and didn’t respond in time. We have a little girl who asked me if I could take off my clothes. Are you stupid? I was young too, but I didn’t dare to talk to my boss like that, but I thought she was quite cute. She is reminding me that she does not regard you as another person and you are equal to her. She does not label you as an old woman or a middle-aged woman. I think this is actually the most valuable point in the end.
Two days ago, Luo Pang and I went out to a meeting. Many people said that they don’t like the things that young people like nowadays. Luo Pang said, if you don’t like the things that young people like today, it doesn’t matter at all. Why? Because? You will die. The career of each generation will belong to the next generation. This is for sure. You will die. When your generation dies, the world will belong to them. It doesn’t matter whether you like it or not. This is a real situation we face.
I once had a post-graduate intern. I asked him and his peers to evaluate social e-commerce websites and gave them each one yuan to buy from the e-commerce websites I recommended to them and which I thought were very good. thing. As a result, they didn’t buy anything. They comment on this kind of website and claim that they are loving, but at a glance you can tell that they are not really loving but selling love, which is very annoying. I asked if it is because you are rejecting sales and advertising? They said no, it’s just that we hope not to use the concept of values to package dirty advertising behavior. Just advertise. The ads are interesting and we like them too.
Among the websites I recommend, there is also one that can be called our post-literary youth
It also includes a very awesome niche website that is the temple in the hearts of many post-literary youths. But only one little boy bought a notebook and the others didn't buy anything. I asked them why they didn’t buy it. They didn’t know anything about the founder, background, or scene. It is to say that this website, which we regard as a temple, is full of a sense of powerlessness that old men born in the 1960s can't let go of.
They also recommended to me a social e-commerce website that they thought was well done. As soon as I opened it, I felt like my head was buzzing because the whole page felt noisy to me, and they really liked everyone’s They were all very happy with the purchase.
I have a strong feeling that for the generation after or before the generation, due to the lack of childhood life, we have an aesthetic demand in consuming aesthetic concepts. The so-called aesthetic demand means the distance between it and me. Real life is far enough away that it represents a life that is out of reach for me. I am willing to negotiate for aesthetics, so some cool styles are more popular.
But for those of them who have lived a relatively prosperous life since childhood, they have no aesthetic needs. They really only have a need for a sense of participation. Their requirement for all business or all entertainment is that I don’t care who you are, you must let it go. I like the way I can dive into your arms and play happily together. So I feel that this group of young people gave me a particularly big education.
Later I met another college student. He was a student at a university in Anhui. He owned many Internet companies and had done a lot of practice in school. How did he do it. During the first semester of his freshman year, he contracted Yunda Express for the entire campus and quickly found out all the dormitories, teaching buildings, classrooms, water rooms, etc. on campus. Then when the freshmen entered the school, he did another thing. Not long ago, when the freshmen were about to enter the school, he obtained the names and contact information of more than 80% of the freshmen and established several super large groups. I asked him how did you do it? You don’t even know them and they haven’t come to report yet. How can you get the contact information?
He said it was very simple. He would just post on the post bar to tell everyone that there is one here. Senior Brother, if you have any questions about entering the school, you can ask Senior Brother. Then I will post another post to tell everyone that when freshmen enter the school, they can come to the senior brother to receive the gift for entering the school. What can they get? A bag of washing powder. Then all the children came to collect them. When it comes to giving things to new students, we might think that we should just give them phone recharge cards or something like that. He told us that in fact, that’s not attractive at all. Their parents have already recharged them. But washing powder is something that new students need to use on their first day at school, and it has to be paid for out of his/her own pocket. Therefore, it would be very good to organize a campus promotion to send washing powder to freshmen.
I felt very educated when chatting with them, and it also made me reflect on myself. When we talk about things every day, we are actually doing a labeling behavior, which is actually ineffective. For example, they will tell me that there is no way for you to please me. Pleasure is ineffective. You can only say that I am like this. If you agree, you agree or disagree. The standard of judgment is in his own hands.
Another one that belongs to the state where anyone dares to hack is the instinct of being anti-organization and anti-authority. For a large number of entrepreneurs, especially younger ones, one thing they cannot stand is equating themselves with an organization. Including they will emphasize that no one can represent me. That day they joked that three people do not mean that they do not take sides, do not take a stand, do not mean that they can be understood and cannot be represented. They are scenes of broken personalities. Animals are in different scenes in music, forums, There are completely different people in the videos and Weibo, including many live animals.
I know many children who are already parents of children. One thing they particularly don’t accept is that when they are talking to their children, their children have been playing with their mobile phones or staring at the computer screen. To them, they have not missed any information. Because I have been able to live in a world of many scenes since I was a child.
Also, I was impatient. One day I asked a female colleague a very stupid question. I said, assuming you have 100,000 yuan now, you can buy an economical car. I don’t take into account the issue of lottery and how much you have to save. What kind of car would you buy if you went to Wan to buy a better car? She thought it was incredible and said, "I will definitely take a loan of 10,000 yuan to buy a car of Wan. How can you ask such a question?
They said His characteristic is that he cannot be ordered and cannot be ordered, he cannot control others and he does not want to be controlled by others. You can tell when you eat in a restaurant that you will take the initiative to sit next to the boss and pick up food for him. Later, a situation began to arise: Boss, I would not be very happy if you did not take the initiative to sit next to me. It gets even more serious after I arrive. You just start ignoring me and he doesn't want to say hello to you when you stand next to him while he's working. I don’t have to know you at all after work, but that doesn’t stop me from being a member of this team. Why? Because I’m a scene animal. When the scene changes, I’ll have a new person. It’s just that you still think I’m your boss.
So for them, the situation is more about distrust, lack of attention, and distrust of anything that looks authoritative. As long as it is labeled as authoritative, such as seniority, organization, etc., they will dare to enter. Such a black state.
The second one is to be absolutely unobtrusive and uncompromising. What they want must be done now, and it doesn't matter what you say about me. It doesn't matter if you label me. I'm not happy with it. I can label it myself. For example, I'm a queen, but you can't label me. Anyone who labels me is a fool.
The post-90s generation as a group does not exist because every post-90s generation is different
So for today’s post-90s research, I personally feel that the post-90s generation does not exist as a group. If we treat him as a When studying sociological topics, I feel that this group must not exist because each one is very different. Maybe they have a little bit in common, but this commonality is not enough to support us saying that you should do some behavior according to this regular thing. This may pose a great challenge to our market or management. Maybe we have to return to a more handicraft state to do some things.
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