Year10
Passedcertification 
Sailiang brand is positioned as work casual wear, generally targeting mature women in the city who pay attention to the taste of life and the way to dress. The wide-span age range positioning brings great convenience to consumers of different ages in purchasing. It also shows that the positioning of Sailiang products is an open and innovative positioning.
In terms of grasping the market, the Sailiang brand is like a sensitive scanner, which has a panoramic view of this year's popular trends and transforms them into products full of its own characteristics to win the favor of consumers.
Elegant, luxurious, graceful, unique, and classic, it is enough to make having good looks become a fashionable desire and luxury.
Sailiang Brand: Win with planning, win with product quality, win with brand image!
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Brand Introduction
Sailiang
1. Brand Introduction
Sailiang is a women's clothing brand promoted by SEG Clothing Company in 2017. She is a result of the company's years of experience in brand operations. A spring and summer women's clothing brand launched based on the company's strong autumn and winter women's clothing capabilities.
▲The target positioning of Sailiang brand:
Age: women around - years old, they are intellectual working women: elegant, serious and unrestrained, keeping up with the consumption of the times but not following the trend. What they want is the style of a close friend.
They have their own jobs, and their attire reflects their ability and ability to make decisions: they have their own lives, and their attire reflects their measure, self-cultivation, and the warmth and romantic feminine charm that a woman should have.
Tasting: dignified, natural, relaxed, formal
Purchasing behavior: sophisticated, rational, recognizing loyalty
▲ Product category positioning of Sailiang brand:
Windbreaker, armor, Pants, skirts, single trousers, single skirts, shirts, dresses, sweaters
▲The development plan of Sailiang brand:
The product planning of Sailiang women's clothing brand adopts the chief planner system:
This The system adopts the working model of chief designer plus designer assistant (assistant designer), which ensures the uniformity of the product series and avoids product homogeneity and lack of characteristics.
The development adopts series development and single product development mode:
Series development and product deployment are considered together to make the products in the store rich and complete.
Single product development: At the same time, each product has its own characteristics, improving the commercial value of a single product
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