Product Details
, r , , , r , < + Crocodile () Brand Introduction 3> b , ' , , boldface, The real crocodile story happened in 2008: The American media nicknamed me 'Crocodile'. This was due to a bet I made with the captain of the French Davis Cup team. He said that if I won an important game for our team, he would give me an alligator skin case. The American audience remembered this nickname because they were so impressed by my tenacity in tennis that I never let go of my prey! So, my friend r drew me a crocodile. I later had it embroidered on the casual suit I wore on court. In ( ), he designed and ordered a batch of breathable and comfortable knitted cotton sweatshirts for himself. They absorb sweat extremely well, making them ideal for wearing on hot American golf courses. The jersey immediately revolutionized tennis players, who were still wearing traditional long-sleeved shirts made of ordinary cloth on the court.
, ' , , bold, The first formal shirt was white, slightly shorter than today's products, with short sleeves and an edged collar. It uses the famous flat-needle small raised fabric (), which is both light and breathable. In 2006, he cooperated with the famous knitted fabric manufacturer r and began to mass-produce lapel sweatshirts with crocodile symbols sewn on them. The shirt was born. For the first time, we invented clothing with the logo sewn on the outside.
, ' , , Heidi, the legend began in the year. This year, a revolution was launched in the men's clothing industry. He ditched the traditional starched long-sleeved shirts on the tennis court and replaced them with what is now a classic. Since its establishment, it has become a lifestyle brand that combines elegance and leisure. Today, it showcases the art of living it advocates through a vast range of products, including men's, women's and children's clothing, shoes, perfumes, leather goods, eyewear, belts, watches and home fabrics. We have always adhered to the fundamental values represented by authenticity, excellence and elegance and regarded them as the basis of success. Today, the crocodile symbol is embodying the personality pioneered by the champion and his wife and daughter who are also champions on tennis courts, golf courses and in our daily lives. It is not so much a fashion brand as it represents a personality. The brand rooted in the world of authentic sports has become a symbol of casual elegance, approachability and fun. Each clothing season, men's and women's merchandise collections that are in line with the trends of the times are launched and released at New York Fashion Week. Since the 1960s, it has sponsored many famous tennis players, making the brand more widely known, such as R in recent years, and R, the golden boy of tennis, who joined in 2008.
< - b.rr/_.) - Brand Culture
The crocodile was named after the famous French tennis player Lacoste. Because of his long nose and aggressiveness, people gave him the nickname crocodile. In the 1930s, standard tennis court wear was white flannel pants and a woven button-up shirt with the sleeves rolled up.
Crocodile Lacoste challenged this tradition by wearing a short-sleeved sweater with a crocodile symbol embroidered on it during the competition. This kind of wear is both comfortable and beautiful during competition. The short sleeves solve the problem of long sleeves rolled up often falling off. The collar is soft and turned over. The knitted cotton pullover has good breathability, and a slightly longer shirt hem tucked into the pants can prevent the shirt from falling off. Slip out.
After Lacoste retired from tennis, crocodile sweatshirts began to be mass-produced and sold and entrusted to friends for sewing processing, including embroidering the crocodile symbol on the left chest. At that time, there were few clothes embroidered with the symbol. Lacoste's popularity led to the rapid promotion of crocodile shirts, especially in the United States.
< - b.rr/_.) - Development process
In the 1950s, Crocodile applied the colors of American golf shirts to its own shirts. These shirts, especially those with longer hems, , making tennis players feel more comfortable and popular. Licensed American manufacturer David Risto also produces colorful mesh sweaters. The crocodile swims in original and thoughtful colors.
In the late 1960s, in order to modernize production and increase output value, Christol Company used easy-to-care, large-acron brand polyester double yarns to weave. The colors followed the fashion, and sometimes even a little whimsical, just like a kind of clothing. The effect of old fading. Crocodile shirts seem to have become a fixed style of sports and leisure wear.
In the 1970s, crocodile shirts became more and more popular. Among men, teenagers, and children, crocodiles were a symbol of excellent quality. Owning a crocodile shirt was an expression of status. They wore it in different ways: pull out the hem and rib collar. In the 1980s, when the collar was turned down and the buttons were buttoned up, women could also wear men's clothing. The crocodile shirt is a staple in middle-class American wardrobes and is a generic term for tennis shirts and polo shirts. On other clothing lines, with Isola Coster as the symbol, the original crocodile symbol has been revised or removed.
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