Year10
Passedcertification 
< - b.rr/_.) - Brand History
Since this year, he has invented a trendy makeup style two seasons a year. He is recognized as a pioneer in the world of makeup art because of his avant-garde concepts and bold use of colors. He started performing costumes on stage in 2001 and is known as the first person to turn costumes into an art form. It can be said that there are almost no professionals active in the Japanese cosmetics art world who are not influenced by Shu Uemura.
In 2007, Shu Uemura was spotted and acquired by L'Oréal, the world's largest apparel group, becoming the group's first Japanese brand. .As Shu Uemura, a world-class makeup master, Shu Uemura has single-handedly created a makeup and beauty kingdom that stands out among the crowd, and he has pursued the ultimate in beauty throughout his life. To this day, Shu Uemura's brand still requires itself to pursue the perfect integration of nature, science, and art, and strives to create a full line of beauty products that integrate simplicity and elegance - technologically innovative skin care series, trend-setting makeup series, and Outstanding quality cosmetics.
Beautiful makeup starts with perfect skin. Shu Uemura advocates a natural-based skin care concept. The formulas of its skin care products are based on pure deep sea water and Japanese natural plant ingredients to fully improve the skin's own metabolism, making even the most sensitive skin rejuvenated.
Since 2007, Shu Uemura has used his inner-refined artistic conception to design precise and detailed colors and textures for the makeup series, turning it into an ever-changing artistic palette to create fashionable, natural, or exquisite makeup. Shu Uemura makeup is developed based on skin care formulas. It is easy to mix and apply makeup, and is highly compatible with the skin, so the makeup is bright and long-lasting.
Thousands of colors are described in various ways, and how much thought is put into them. Shu Uemura's cosmetics reflect the master's flexible conception, rich experience and artistic touch. They are carefully polished with meticulous craftsmanship after repeated careful contact. Shu Uemura cosmetics have always been the favorite of professional makeup artists around the world, and many celebrities who are extremely picky about beauty products also have a special liking for them.
Full of legend and unique philosophy, Shu Uemura has become popular all over the world for its quality and service since its establishment in the 1990s. It has not only won the support of professionals, but has also been highly anticipated by female consumers at home and abroad. So far, Shu Uemura has opened many beauty specialty stores and counters around the world.
<-Establishment
Shu Uemura (r) founder of cosmetics company, Shu Uemura, who claims to be "the father of cleansing oil". He is the first Japanese man in the field of makeup and care. He is the first male makeup artist in Japan to make a name for himself in the 1960s, and he is also the most famous makeup master in the century. He improved cleansing oil into the most important skin care product in history and is known as the father of cleansing oil. Mr. Shu Uemura was born into a prestigious family in Japan in 1998. At the age of eight, he began to study painting and music. After the end of World War II, Shu Uemura accidentally contracted tuberculosis, and his five years of illness became a turning point in his life. Seeing his high school classmates going to college one after another, Shu Uemura has been thinking about his future. In the end, he chose a career that suited his hobbies and personality and that few people tried: cosmetology.
Beautiful makeup starts with beautiful skin. Mr. Shu Uemura returned to Japan to establish "Japanese Cosmetics Company" in 2006. He launched the cleansing oil that combines makeup removal and cleansing for the first time. The pure vegetable oil ingredients can completely remove all makeup and dirt after emulsifying with water. It was widely praised by Hollywood at the time. Favored by actresses, it is still an indispensable skin cleansing product for famous domestic and foreign movie stars and professional makeup artists. At the same time, he was also the first person to elevate makeup to the realm of art. Shu Uemura has released "Fashion Costume" works every year since the 1980s. This is not just the release of new colors, but the latest makeup techniques and overall looks. To showcase the artist's ideas, almost all workers active in the field of costume art today are deeply influenced by Mr. Shu Uemura. Shu Uemura appeared in the world with the design characteristics of "simple yet rich". Its leading fashion cosmetics, innovative skin care products, and high-quality cosmetic brushes are all derived from Shu Uemura's "natural, scientific, and artistic" design. A perfect blend of invention philosophies. In-depth understanding of Shu Uemura's unique art kingdom allows you to improve your skin quality while discovering beautiful makeup that is unique to you.
Shu Uemura (r) was born in St. Luke's Hospital in Tsukiji, Tokyo, Japan. His mother was a nobleman of the Edo shogunate and his father inherited a wool textile factory. As the fourth child, he was cared for since he was a child. In high school, Shu Uemura's artistic talent Gradually, participating in the performance of the opera club made him pay attention to the importance of facial makeup.
In addition to talent and talent, the conditions for the rise of Shu Uemura are said to be due to a special factor. Because Shu Uemura spent a lot of time in hospital when he was young. After the Second World War, he finished working at home and was affected by the war. Shu Uemura contracted tuberculosis. During the years of treatment, he began to think about his future direction and decided not to let his body suffer. It was a job that was overly tiring and in line with my hobbies. At that time, he thought to himself: What career is there that only requires a minimum of physical strength, is in line with my hobbies and characteristics, and has broad room for development? The answer he found was──the beauty industry.
This frail boy, the heir of a nobleman during the Edo shogunate period in Japan, stepped into the industry when Universal Pictures started filming "Joy Butterfly" (Br) in Japan in 2016 and was looking for a makeup assistant. the beauty industry.
For years, Shu Uemura has adhered to professionalism and created cosmetics with rich colors and textures based on protective formulas. While working in Hollywood, he witnessed many beautiful actors and actresses using makeup remover to completely remove their makeup after each application, which inspired him to develop his makeup expertise into a business.
In 2000, Shu Uemura went to the United States to develop and was active in Hollywood. This experience also affected Shu Uemura's potential to develop his expertise in makeup into an enterprise. From then on he entered the beauty profession.
In 2006, Shu Uemura opened a costume school in Japan full of Hollywood characteristics.
In 2000, he spent hundreds of millions of yen to establish a Japanese cosmetics company and launched the first cleansing oil that combines removal and cleansing, so he is known as the "Father of Cleansing Oil". It also promotes the concept of "fashionable makeup", elevating makeup to an artistic realm, and hopes to showcase the artist's creative ideas through makeup techniques and overall appearance.
He founded fashionable makeup in 2001 and is known as the first person to elevate makeup into art. Since then, Shu Uemura has released makeup for two seasons (spring, summer, autumn and winter) every year, leading the makeup trend. So far, Shu Uemura has released seasonal makeup looks.
Established in 2010, it was renamed in 3 years and officially became the first cosmetics and care brand in Japan to use its own name as its brand name.
Shu Uemura proposed the theory of catharsis beauty. The original meaning of catharsis refers to a strange sense of satisfaction that the audience gets after crying for the tragic Greek drama. The incomparable freshness experienced by properly cleansed skin is this so-called cathartic state. This theory further establishes that cleansing oils are the primary key to perfect skin.
Shu Uemura's first store opened in Tokyo's most fashionable Omotesando in 2001, creating a new concept of open display and open trial, and the first beauty store.
He opened a beauty shop in Paris in 2010, which was voted the most beautiful shop in the 6th district of Paris and won a bronze medal in Paris. In the same year, he was invited to join the French Cosmetics Industry Alliance.
Shu Uemura was established in Taiwan in 2011, laying the foundation for Shu Uemura to become one of the four major beauty brands in the top ten department stores in the future.
The first generation of foam isolation fluid was launched in 2016. The unique foam texture has the dual functions of brightening skin color and protecting makeup for makeup users. It can be used as a makeup base to make the foundation natural and long-lasting.
Shu Uemura encountered deep ocean water for the first time in 2001. Once he came into contact with the water, he was deeply impressed by its quality. From then on, Shu Uemura's laboratory began to conduct in-depth research on the effects of deep ocean water.
The star product of deep sea water was launched in 2016, becoming the world's first beauty and skin care product produced using deep sea water. Since then, Shu Uemura has accelerated research on the use of deep ocean water, making deep ocean water one of the important and unique raw materials for all its skin care products and makeup.
In 2019, the cleansing oil was further refined and improved, and three sixth-generation cleansing oils were launched to suit different skin types: the moisturizing type is suitable for normal skin, the refreshing type is suitable for oily skin, and the moisturizing type is suitable for dry skin. Skin type.
The deep sea moisturizing and correcting series was launched in 2016. It uses deep sea water, seaweed probiotic essence and plant moisturizing control factors as the main raw materials to deeply nourish the skin and keep it moisturized for a long time. At the same time, the lotion contains small ceramic balls, which use Japan's leading antibacterial technology of ceramic balls to keep the lotion pure and sterile after opening, and free from external contamination.
In 1989, Shu Uemura was officially launched in China and became the first professional beauty brand to enter the high-end cosmetics industry. As of March 2019, Shu Uemura has opened 10 counters in Shanghai, Beijing, Hangzhou, Chengdu and Shenzhen. The new counter of Tianjin Isetan Department Store will also be officially opened on 2019, bringing simplicity and high-end products to Tianjin women. A new selection of quality.
Shu Uemura's products adhere to "nature, science, and art" and appear in the world with simple and rich design features. They continue to launch products that are closer to customers' needs, including fragrance-free, natural plant ingredients, and gentle care series. This is the key direction of future development of Shu Uemura. Shu Uemura cosmetics are sold in department stores in an original and unique open space method, which can be said to be a feat for a counter cosmetics brand. Shu Uemura's cosmetics, which appeal to professionalism, have a wide variety of colors and textures, so they use a humanized open space to encourage consumers to try and experience various colors for themselves. Shu Uemura called this open dressing space an "open studio", which reflects Shu Uemura's artistic vision of makeup. Shu Uemura divides makeup into various textures such as glossy, thin, natural, matte and pastel, and there are more than a hundred colors of lipstick alone. In addition, all cosmetics are packed in transparent plastic containers without any decoration, because "the makeup artist only needs to select high-quality tools and does not need any extra decoration. Moreover, transparent containers are easy to identify and use." s color".
<-Rapid Growth
Since the establishment of the "Shu Uemura" brand with hundreds of millions of yen in 2016, it has grown rapidly. Shu Uemura is widely loved by Asian consumers because of the launch of cleansing oil, but also because of his efforts to develop the sophistication of makeup, such as the launch of more than 100 colors of eye shadow, 100 kinds of blush colors, 100 kinds of lipsticks and 100 kinds of makeup brushes, making Shu Uemura's products in addition to Outside of Japan, we have successfully established bases in at least several countries overseas.
By the year, Shu Uemura's revenue more than doubled to 300 million yen (approximately NT$100 million). This amazing result made the French L'Oréal (rR) Group, which was eager to enter the Asian market, look for various Asian markets. After the brand decided to acquire Shu Uemura, it was the first step to enter the Asian market. For Shu Uemura, this is also a good way for the Shu Uemura brand to connect with rR’s global marketing capabilities, beyond Japan and Asia, and to the world.
< - Rapid development
A bright future: and high technology
"Since rR started running Shu Uemura, I have become busier," Shu Uemura said with a smile , although the management and marketing of the brand have been handed over to rR, Shu Uemura, who has always been famous for his sensitive and rich ideas in the global beauty industry, still devotes most of his attention to the development of new products. .
"I am always trying new challenges, inventing new makeup or skin care products, etc. As soon as I get home, I am thinking about whether makeup has reached its limit, and this is what I do as a makeup artist. The responsibilities a teacher should fulfill," Shu Uemura said.
What is your experience after years of investing in the development of beautiful products? "The future trend is that, especially two-in-one products that combine skin care with makeup, and beauty products with food, will be the mainstream," Shu Uemura pointed out that products will become multi-functional in the future.
In addition, anti-aging is also the most important direction in the future. Shu Uemura pointed out that science has been developed, because only nanotechnology can enter truly aging cell membranes. Therefore, in the future, the combination of effective anti-aging ingredients and nanometers will be the main direction for rejuvenation. It is possible to renew the whole face in the future, because the research room is studying the idea of analyzing the structure of the skin when it is the youngest, and then cultivating the cells to create another young face, which can be stored until aging in the future.
Shu Uemura, who accurately grasps Asian women’s needs for beauty, has a special view on beauty. "Woman" itself is a kind of beauty, which is easy to lose, but can also be strengthened - as long as you work hard to love yourself and have the desire to make yourself more beautiful, you can make people around you happy and bring joy to those around you. Beautiful, Shu Uemura pointed out that women’s motivation to love beauty comes from their desire to “become beautiful.”
Maintaining growth, working continuously, and having self-confidence are the beauties that Shu Uemura appreciates. Once you stop growing and lose your confidence, it will be miserable, Shu Uemura emphasized.
In addition to inner beauty, Shu Uemura, who studies outer beauty, also has some suggestions to increase beauty. Shu Uemura, who claims to be the father of cleansing oil, pays first attention to skin quality. Because the first step of successful makeup is to apply makeup, skin cleansing is very important. Shu Uemura also provides tips for skin care: drink water from time to time, massage, and pat. , washing your face affects the skin and achieves the effect of skin movement, and combined with proper rest, you can have good skin.
The soul of makeup
As for the soul of makeup, in addition to good skin quality, it is the eyebrows. Shu Uemura said that you only need to spend 3 minutes to shape your eyebrows, and you will have a beautiful foundation. Shu Uemura also reminded that the makeup time should not be too long, just like pasta, it will not taste good if it is cooked for too long
In addition, makeup is an overall experience, and hair style and clothing must be coordinated. More importantly, women's movements are also an expression of beauty. Shu Uemura tried to play with the posture of a long-haired woman fidgeting with her hair. A posture like this is very beautiful. Shu Uemura's face was slightly flushed.
Although he believes that women are the representative of beauty, Shu Uemura also admits that as you get older, your beauty will gradually be lost. This is why Shu Uemura particularly emphasizes that anti-aging should be paid attention to from a young age to extend Beautiful time.
-, 'B' Dior Brand Story
-, 'B' brand founder Mr. Shu Uemura, was the first male makeup artist to make a name for himself in Japan in the 1960s, and was also the most famous makeup master in the century. , he improved cleansing oil into the most important skin care product in history, and is known as the father of cleansing oil. Mr. Shu Uemura returned to Japan to establish a Japanese cosmetics company, and for the first time launched a cleansing oil that combines makeup removal and cleansing. The pure vegetable oil ingredients can completely remove all makeup and dirt after emulsifying with water. It was widely favored by Hollywood actresses at the time. I like it, and it is still an indispensable skin cleansing product for famous domestic and foreign movie stars and professional makeup artists. At the same time, he was also the first person to elevate makeup to an artistic realm. Shu Uemura has released fashionable makeup works every year since the 1980s. This is not just the release of new colors, but also the latest makeup techniques and overall looks. The ideas of artists and those currently active in the field of costume art are almost all deeply influenced by Mr. Shu Uemura. Shu Uemura, presented to the world with its simple yet rich design features, has leading fashion cosmetics, innovative skin care products, and outstanding quality cosmetic brushes, all derived from master Shu Uemura's perfect blend of nature, science, and art. Invent philosophy. Deeply understand the unique art kingdom of Shu Uemura, allowing you to improve your skin quality
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