New marketing thinking in the kitchen equipment and kitchen utensils industry in the mobile Internet environment in 2016

The mobile Internet environment, people’s Internet habits, consumption habits, entertainment habits and other lifestyles have undergone too many changes. This year, the total transaction volume of Tmall.com was . This is evident. So, what is the mobile Internet like in the kitchen equipment industry?
At this stage, the public’s attention, time, and consumption have all shifted to mobile terminals, such as mobile phones, so merchants have developed a large number of mobile phones to attract the public’s attention. Attention has led to our mobile phones being filled with a lot of information, including news, advertising, entertainment, social networking, games, etc.
At this time, we need to think about a question: How to do marketing in the new environment?
Who should the kitchen equipment industry market to? User thinking
Identifying the target users of the kitchen equipment industry is One of the key steps in marketing, the selection of user groups directly affects spending power, unit price per customer, market size, etc. After selecting a good user group, you need to dig deep into and understand user needs, and at the same time use in-depth communication with users or capture users’ habitual characteristics through technical means, which will help formulate marketing strategies.
There are differences between users. Some users have appeal, and some users have particularly strong needs in certain aspects. We call them precision users. Some users have a strong willingness to interact, and we call them angel users.
What is marketing in the kitchen equipment industry? Product thinking
After understanding user needs, we must design products that meet their needs. For virtual products, how to capture users through precise services, minimalist processes, and perfect experiences is what many kitchen equipment companies have been striving to pursue. For physical products, how to capture users through excellent quality, ultimate service, and reasonable The price to attract users to consume is also the goal that merchants have always wanted to achieve. In addition, in product design, how to integrate operational promotion and communication elements may be through some kind of interactive mechanism or some kind of special packaging to guide users to spread and share and stimulate topics. This is also very important in product thinking. One ring.
What kind of marketing does the kitchen equipment industry use? Channel thinking
When talking about marketing channels in the mobile Internet environment, everyone will immediately think of new media, and the main representative is WeChat. Now WeChat official account has become Standard equipment for marketing and promotion in various kitchen equipment industries.
Beijing Honghua Kitchen Engineering, a professional catering kitchen equipment supplier, cooperates with more than domestic and foreign kitchen equipment brands. If you are interested in Honghua kitchen equipment or want to buy reliable kitchen equipment, please click on online customer service or call. You can also follow Honghua's official WeChat account: (Honghua Electrical Appliances). Honghua wholeheartedly welcomes your consultation!