E-commerce has an impact on the office stationery industry

For venture capital investment, go to Baixin Office Supplies Mall: :..cc, Alibaba: ..c, Tmall Mall: ..c/.? E-commerce has impacted the office stationery industry

If If the domestic office stationery industry has not yet launched full competition, China's e-commerce is also in its infancy. Can the large and small stationery manufacturers on the eve of the decisive battle take advantage of the convenience, efficiency and openness provided by the new economic form of e-commerce to grab for themselves in advance? Access to favorable resources may have a considerable impact on competition in the entire industry.
When foreign giants enter China, small and medium-sized enterprises in Guangdong can enter the foreign trade battlefield through online trading platforms. This is a breakout strategy developed by Alibaba (business-to-business) company, and as another BC (business-to-individual) e-commerce ) model, domestic office portals have also formed a certain scale for online sales. In addition, the (office automation) market services are also becoming increasingly mature, and e-commerce websites are also taking the core role of service providers to drive the sales of office supplies.
Guangdong stationery companies are testing the waters, and the emergence of large-scale office supplies chain companies has no impact on our sales, because the company's products are through foreign trade channels. Regarding the possible consolidation of Guangdong's office supplies industry, Cao Jiancai, general manager of Xinhui Stationery Manufacturing Co., Ltd., gave this answer.
He also revealed that in addition to traditional sales channels such as participating in exhibitions, the proportion of the company's products sold through the (business-to-business) model has reached In the form of business, office supplies small and medium-sized enterprises seem to still have room for survival.
According to figures provided by the domestic website Alibaba, there are currently tens of thousands of small and medium-sized enterprise members in Guangdong selling office stationery online on its website. Peng Lei, vice president of Alibaba, said in an interview with reporters, While international giants are ambitiously impacting the Chinese market, the office supplies industry may be consolidated and reshuffled, and small and medium-sized enterprises are under greater competitive pressure, they can still use online trading platforms to exploit their price advantages to explore overseas markets, especially those produced in Guangdong. There are many enterprises, so it may be a more suitable model.
It is understood that in the traditional form, overseas buyers often have to go through foreign trade companies to find trading partners. Because Chinese companies do not have a credit rating system, overseas buyers lack understanding of the company, so they would rather trade through foreign trade companies. Alibaba Vice President Peng Lei said, but for these small and medium-sized enterprises in the stationery industry, a large part of the profits are taken away by foreign trade companies. If the trading platform allows enterprises to increase direct opportunities with overseas buyers, it will not only reduce The cost of products can improve their market competitiveness and keep them sensitive to the market, which is conducive to the flexible transformation of these small and medium-sized enterprises at any time.

Information source: China Stationery Network