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Bravery is not without tears before the enemy. The man with a seven-foot body is willing to donate Zhang Lu to the motherland
I once wanted to make a cordyceps plant. Not because it is rare and valuable, but because of its unique ability to treat difficult diseases. Years later, it seems that this dream has come to nothing. After many years of thinking about the duck neck life, it was soaked, cooked and chewed, but it didn't taste like Wuhan Zhouhei duck neck. Even the white neck boiled in clear water and salt didn't taste like the saying goes: like chewing chicken ribs.
This case is a typical case of online infringement in the Internet era. In the future, we will further improve the investigation and evidence collection mechanism, increase online monitoring, and expand the scope of inspections by the company's anti-counterfeiting team. Hao Lixiao, deputy general manager of Hubei Zhou Hei Ya Enterprise Development Co., Ltd., said Zhou Hei Ya hopes to encourage consumers to supervise and report fake store information through media platforms in the future and encourage netizens to report more fake stores.
In 2018, Zhou Hei Ya was recognized as a well-known trademark in China and became the only food processing trademark brand in Wuhan that was awarded a well-known trademark in China. As the praise grew, copycat Zhou Hei Ya stores gradually became more popular, and their number actually exceeded the company's self-operated stores. Currently, Zhou Hei Ya's real stores only have one copycat store across the country, but one of them is twice the size of the real store.
Although the manpower and material resources required to collect evidence from fake stores are relatively large, there are great obstacles. But Zhou Heiya has been cracking down on all kinds of fake stores. According to Lei Wen, the legal director of Zhou Hei Ya’s Public Relations Department, from 2009 to 2016, Zhou Hei Ya handled more than 100 trademark rights protection cases involving Hubei, Beijing, Inner Mongolia, Hebei, Guangdong, Zhejiang, and other provinces and cities. Among the criminal cases and civil cases, the industrial and commercial department investigated and dealt with the infringing merchants complained by Zhou Heiya Company and ordered the infringing merchants to stop the infringement.
Guo Shengshang, the person in charge of intellectual property rights of Zhou Hei Ya, said that the company currently has two traditional information collection mechanisms: one is to use the Internet to collect information about fake stores, and the other is to use Zhou Hei Ya fans and other social forces to report. Zhou Heiya welcomes consumers to provide information about fake stores to help the company fight against counterfeiting. Once consumers find fake store information or merchants with infringements, they can directly call Zhou Heiya
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