2016 The 36th PLMA American Private Brand Expo

English name of the 1st American Private Brand Expo
Exhibition time: year, month-day
Exhibition cycle: once a year
Exhibition location: Chicago, USA
Exhibition center organizer: (American Private Label manufacturers Association)
Exhibition scope: Products that can be sold directly into supermarkets, department stores, chain stores, and discount stores and are suitable for supermarket OEM
Food categories: bread, pies, pastries , baked goods, dairy products, cheese, desserts, meat, seafood, fish, fruits and vegetables, fresh salads, pasta, pizza
Semi-frozen/frozen foods, cereals, canned foods, dry goods, ready-to-eat foods , ice cream cones, infant formula, organic, healthy food and nutritious food
Food, oil, dressings, condiments, various sauces, various beverages and alcohol, chocolate, candies, biscuits, nuts, various Snack food, food packaging
etc.
Health and beauty categories: over-the-counter drugs and health products (vitamins, supplements, internal and external medicines, oral care, toothpaste, toothbrushes, dental floss, oral hygiene, eye care
Ear, nose and foot care, thermometer, medical bandages and gauze, health first aid), women's, adult and baby products, beauty and hairdressing products
Household products: household cleaning and fragrance products, washing products, household paper, sponge products, plastic products, Pesticides
Household utensils and D products: cooking and baking utensils, tableware, food storage, small appliances, home textiles, cleaning tools, storage supplies, tape, car care
, lawn and garden supplies, D products< br/> Exhibition introduction:
The American Private Brand Expo has a history of more than 30 years. It is a professional trade show and has become a gathering place for retailers and suppliers every year
and establishes private brand representatives. The best place for industrial and commercial cooperation has become an annual event for the store private label industry.
The exhibition occupies five exhibition halls and more than 100 booths in the Chicago Convention Center. Exhibitors come from all over the world. Products include food
and non-food areas. Professional buyers come from chain stores, comprehensive shopping malls, discount stores, drug stores, hypermarkets, and convenience stores around the world, including importers, wholesalers, and even military supplies units. Products understand the latest fashion trends. During the exhibition, symposiums and seminars with multiple themes will be held at the same time. At the exhibition, a special exhibition area will be set up. Sixty groups of open-shelf cabinets will display world-renowned
Stores’ own brand finished products and packaging materials. The unit also cooperates with American universities to organize a two-day manager education course
to explain the basic outline of its own brand.
The 2019 American Private Label Expo will be held at the Convention Center on January 1, 2020. The exhibition hall is only minutes from Chicago's
r International Airport. Convenient transportation location: You only need to walk or take the shuttle bus to and from major hotels. The conference center provides a convenient and efficient trade display for major exhibitors.
The American Private Brand Expo is the best place to establish a network and make contacts. Product R&D experts are looking for appropriate suppliers to cooperate and supply.
Vendors can gain insight into the market demand and establish good relationships with major distributors and wholesalers. business relationships. If your company is already a supplier of its own brand products, this exhibition
will introduce your company to more buyers for negotiation. If your company has just started to get involved in the private brand market, participating in this exhibition will be the first step to enter the market. The most ideal pedal.
Market Analysis:
European and American consumers are increasingly favoring the purchase of private label products. According to a market research company report, sales of private brands in major supermarkets, hotel chains, and large shopping malls have increased by % in the summer of recent years. The total sales for the year have reached Yimei Academy, and the entire market share has increased to %
Above and this trend will continue. According to a new survey, more than % of shoppers say they regularly buy free brand goods, up from just % three years ago. 80% of consumers believe that these brands are even better than national brands and nearly 1% of consumers expect to purchase more private brands in the next few years.
Relevant exhibition introduction:
2020 Shanghai Global Retail Private Brand Goods Asia Exhibition
2020 Amsterdam International Private Brand Goods Retail Exhibition
2020 Russian International Private Brand Goods Retail Exhibition Retail Exhibition
What are the advantages of private label?
Due to eliminating many intermediate links and reducing sales costs through economies of scale, private label products usually have obvious competitive advantages of low price and high quality
In developed countries such as Europe and the United States, the price of private label goods is % lower than that of general similar goods. The price of private brand goods in domestic chain stores is mostly lower than that of similar products. The price advantage of private brands is obvious. Therefore, rationally utilizing this price and cost advantage is the way for private brands to compete
.
Secondly, the competition of private brands should highlight the characteristics of low price and high quality to fight for quality. Practice has proved that consumer choices are becoming more and more mature and rational
Only low price and high quality can be the real advantage. Ultimately, the focus of competition is quality rather than price. Therefore, establishing a good cooperative relationship with manufacturers is another key to competition.
Officially authorized organizer:
Shanghai Brand Licensing Enterprises Association’s Private Brand Professional Committee (abbreviation) is the only retail private brand industry professional association in China that co-sponsored the annual
The Global Retail Private Brand Products Asia Exhibition (abbreviation) is one of the three largest private brand exhibitions in the world.
As a strategic partner, we organize groups of Chinese high-quality supplier companies to go to Europe and the United States to participate in the Amsterdam and Chicago Exhibitions of our own brands every year.
For more details
Contact person: Liu Qing
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