How to open an online store? Is there any Taobao online store training in Shanghai?

Introduction to the online store course: (For more information, students from other provinces can purchase the teaching materials of our training center) br/> Online store transaction security
Baby photography skills
Baby picture processing and beautification
Store decoration and function use
Playing with logistics
Customer service wins the world
Make your online store known to everyone
How to develop customer service elites
Promotion and marketing of online stores
Avoiding disputes in online store sales
Online store data statistics and analysis< br/> Build a high-performance team for online merchants
Create a supreme customer experience for online stores
Visual marketing--store image strategy and application
Risk management and crisis management of online stores
Clothing Product Photography Tips
Where can buyers see the products recommended in our showcase?
When buyers choose to search on the Taobao homepage or click I want to buy to search by category, the products recommended in the showcase will be displayed first. . So window recommendations are important.
The number of window recommendation slots is determined by factors such as the number of items in the store, store opening time, credit (seller credit + half of buyer credit), and transaction amount. Of course, the more window seats you can get, the better. All the products in the mall can be recommended.
How to make good window recommendations?
When the store window recommendation space is limited, you can choose recommended products like this:
Popular models: or the best-selling models can be recommended all the time. The most popular products or popular products in the store are important entrances to the store traffic. We must increase the display of popular products as much as possible.
Babies that are about to be sold out should be recommended first.
Among all the baby ranking factors, the baby that is about to be removed from the shelves will be displayed first. We want to recommend these babies with priority display status.
Baby weight
Baby weight will also be added to all ranking algorithms, which is easy to understand. If the system ranks your product well based on the removal time, but your product has a low conversion rate and is not popular, the Taobao system will definitely give the opportunity to more popular products.
The main assessment factors of baby weight: transaction volume, conversion rate, collection volume, buyer rating, Alipay usage rate.
Store weight
Among these major factors, although store weight has a small impact on rankings, it still has an impact, which mainly includes the following aspects: Dynamic scoring violations: demotion, blocking, unsaleable refund rate, return Payment dispute rate, refund speed, and delivery time difference: Buyers photograph the logistics company to collect the store's reputation, Wangwang online time, and Wangwang's corresponding speed, the overall conversion rate of the store.
The above are all the factors that affect the ranking of babies. The final ranking results are determined based on the comprehensive score calculated from these parameters. Doing Taobao means paying attention to the details, being refined and mastering the methods. If you do it carefully, you will definitely be able to do it well. At most, it is only a matter of time.
Taobao’s ranking rules play a vital role in increasing product sales for Taobao sellers. We can cleverly use search rules to make our products appear in the top Taobao natural searches as much as possible. The optimization of baby titles is very important in terms of search rules. There are many baby title optimization methods that have a great impact on traffic and conversion rates, and also have a great impact on sellers and stores. So what are the tips and tricks?
Searching rules
Is there a sequential order for keywords?
When searching, as long as the product title is arranged in the order of the search keywords (including the half-width characters in the first question) and spaces) can be searched by buyers. That is, searching for short-sleeved shirts whose title contains short-sleeved shirts, short-sleeved shirts, short-sleeved shirts/shirts (including the half-width characters and spaces in the first question) can be searched by buyers. When the title only contains shirts, short-sleeved shirts, short-sleeved shirts/short-sleeved shirts, it will not be searched by buyers. This rule is called the tight arrangement search rule. When searching for two or more keywords that are closely connected, the search results will only be found in the order of the keywords used in the search.
.Why are the keywords in some baby titles reversed in order but still being searched?
When the search keyword is short-sleeved shirts. As long as the title contains the four words "short-sleeved shirt", it can be searched without having to follow the order of keywords in the search. That is, casual Japanese and Korean short-sleeved shirts, casual Japanese and Korean short-sleeved shirts, casual Japanese and Korean shirts, men's short-sleeved casual Japanese and Korean men's short-sleeved/plaid shirts can all be searched. This rule is an order-independent search rule. When searching, enter two or more keywords and separate them with spaces or half-width symbols. When only the title contains several of the searched keywords, it can be searched.
.Does the baby title need to contain some symbols? For example/
This question actually involves a keyword search rule. Half-width characters and spaces will be ignored in the search results. For example, setting short-sleeve/shirt and short-sleeved shirt on the baby title has the same effect as setting short-sleeved shirt. That is, if the buyer searches for short-sleeved shirts on Taobao and sets short-sleeved shirts and short-sleeved shirts, the baby will also be searched.
From the above three points, whether the product can be searched by buyers not only depends on whether the title of the product contains the search keywords, but also depends on whether the combination of keywords is correct.