How to open an online store? Hangzhou Taobao online store promotion training

Introduction to the online store course: (For more information, students from other provinces can purchase the teaching materials of our training center)
Toward a successful online business--strategy to win
Toward a successful online business--winning lies in execution< br/> Online store transaction security
Baby photography skills
Baby picture processing and beautification
Store decoration and function use
Playing with logistics
Customer service wins the world
Make your online store known to everyone
How to develop customer service elites
Promotion and marketing of online stores
Avoiding disputes in online store sales
Online store data statistics and analysis< br/> Build a high-performance team for online merchants
Create a supreme customer experience for online stores
Visual marketing--store image strategy and application
Risk management and crisis management of online stores
Clothing Product photography skills
How small sellers can do flash sales
Flash sales are a very common promotion method on Taobao, and there are flash sales every day in the promotion channel. Generally, flash sales only last three hours. After this time, the product The price will return to its original price. . As a small seller, we also want to participate in some promotional activities to increase sales. So how can small sellers do flash sales activities?
1. What kind of baby is suitable for instant sales.
Since it is a flash sale, the price of the flash sale product must be shocking enough. An indifferent price cannot attract buyers to rush for it. But it doesn’t mean that we sellers have to lower the price to the point where we give it away for free. We have learned a painful lesson. Therefore, we must study the best price for a product to be sold instantly. Method for researching prices: Refer to the daily prices of other Taobao stores. If you can’t be the lowest in the industry, at least be the lowest by category or model. Otherwise, don’t choose such a baby for instant sale.
If your store has not been open for a long time, you must not choose a flash sale product that has always been ignored. If no one has evaluated the pros and cons of the product, it will be difficult for buyers to fully trust your product. Of course, it may be that no one buys a product because of its high price, but it is more likely that no one likes such a product. You can refer to the number of views of the product to find out.
If the product for flash sale is the main product of the store, you need to decide based on the actual situation whether to put another product of the same kind on the shelf specifically for flash sale or use the product page of the main product for flash sale. The principle of selection is that if there are serious sequelae to the main selling product after the flash sale activity, for example, if buyers come to buy again and want to buy at the flash sale price, but if you don’t buy it without lowering the price, the proportion is too high, then you should put another product on the shelf for flash sale. . Of course, this needs to be summarized in practice.
The flash sale products should preferably be of the more popular category, that is, products with a large purchasing base. It is hard to imagine that products that not many people need can be snapped up by everyone. Because even if your price is low, buyers will not be interested in participating in the flash sale because they have little use for it. Here, I recommend that you choose products that people often use in their daily lives.
. It is best to have a store with sufficient supply of products for flash sale. The number of products for flash sale should not be too much or too little. If your product is removed from the shelves within seconds (we have tried it), many buyers will think you are Cheating. Therefore, it is best to maintain the number of flash sales within minutes. What needs to be explained here is that the number of flash sales per unit time depends on your price setting. If the price is too low, the number of flash sales within a minute will be very large and it will be difficult for us sellers to bear it.
2. Preparations for the flash sale.
. Make preparations for the inventory of flash sale products. Do not cause flash sale products to cause damage to the store's credit due to supply reasons. At the same time, the inventory of the main products in the store should also be well reserved. After all, the peak of traffic is during the flash sales event, which is very important for driving sales of the store.
. Prepare the packaging materials for the baby. To ensure that the flash sale baby can reach the user safely, it is necessary to prepare the transportation packaging. Don’t ignore this step just because it is a flash sale baby. Let users have a good experience before they come to your store to shop online again.
If the staff allows it, it is best to find a few more people to pack it in advance. If your sales are good, you can ask the express company to send someone to help, I believe they will be happy to do so.
. Provide relevant training to customer service in advance, especially the rules for flash sales must be clear. Customer service represents your store. If there is a dispute between the customer service's remarks and the flash sale rules, the waiter will take your customer service's remarks as the standard.
. Finally, the rules of the flash sale must be explained in great detail on the flash sale page because when there are many people following it, the customer service cannot respond to users' questions one by one. Publicizing it first not only reduces the pressure on customer service, but also helps to have well-documented information when disputes arise.
3. Only by improving the stickiness of the store can the flash sale be used.
. Tailor-made promotional packages for flash sale products. Shops participating in the flash sale are best to purchase matching package tools. For example, if you are participating in the flash sale for a skirt, then match the skirt with an outfit and display it on the detailed inner page of the product. The upper body effect is sure to bring in extra sales. Of course, your level of matching clothing cannot be too low.
. Launch attractive promotions throughout the store, such as free shipping for the entire store, several discounts for the entire store, free gifts for the entire store, collection gifts, etc. This will bring you extra surprises during flash sales.
. On the flash sale product page, make other recommended products that are recommended by other recommended products. It is best to have prices that are close to or match the price of the flash sale product. This can provide alternatives for users who don’t have a baby within seconds and provide additional options for users who can get a baby within seconds.
It is also very attractive to add other eye-catching and affordable flash sale activities, such as pre-sale lottery activities. However, this requires the assistance of a Taobao assistant. We can discuss the details later.
. Training customer service communication skills allows users to learn more about the store and other products while paying attention to flash sale products. Maybe the store has products that buyers are interested in.
To promote your own store membership system, you can even require that those who want to buy flash sale products must be store members, gang members, etc. However, the threshold to become a store member must be low and you cannot require store members to spend hundreds of yuan to become a member. Our purpose of developing store members is to let more people pay attention to your store.
. Establish a flash sale activity group to gather users who enter the flash sale product page. This is an important way to stick to users!