Good tea must be packaged well

Talking about the cultural value of tea packaging design. Tea is a traditional product with Chinese cultural image and typical cultural significance, and tea culture has a long history, rich connotation, and is integrated into the essence of traditional Chinese culture. This article studies tea packaging design methods from the perspective of tea culture. It can not only increase the added value of tea products and create higher economic benefits, but also promote tea culture through tea packaging design and inject fresh blood into tea culture. Packaging design and social culture are interactive. The expression of aesthetic consciousness in packaging design absorbs the heritage of social culture. At the same time, social culture is injected with new vitality due to the innovation and development of aesthetic consciousness in packaging design. Good tea packaging can not only increase sales share, but also enhance brand image and enable my country's traditional tea culture to be spread more widely.