Product Details
Customized egg packaging boxes in Nanjing? No matter what kind of product it is, there must be certain details in the design and production of the outer packaging. If the outer packaging of an item does not meet market demand, then the value of the item itself will be high and it will not be able to open the market. Therefore, the outer packaging of goods is the most important point in the entire marketing process. So, how can we design the most ideal outer packaging? Then it must be built according to market demand, consumer preferences, and combined with the culture of the product. Only when these three points are satisfied can a relatively perfect product outer packaging be made.
After China’s accession, the demand market for commodity packaging will gradually expand in the future, which will undoubtedly bring challenges and opportunities to China’s packaging industry! This will more directly stimulate the rapid development of my country's packaging industry! With the progress of society and the rapid changes in science and technology, women's consumption patterns and consumption structures have undergone fundamental changes. The traditional counter retail sales method is slowly being replaced by self-selected supermarkets. Consumers have become very rational when faced with a dazzling array of self-selected products, completely changing the consumer psychology of cheap and good quality in the past, and integrating exquisite packaging and excellent corporate image. As the first condition for purchasing goods, image consumption is carried out. Therefore, whether the product can be successfully promoted in the supermarket depends to a large extent on the promotion of the product packaging and the promotional function of the packaging itself! That is, the designer gives the product individual quality, style and characteristics that attract consumption, and develops the visual communication information of the packaging from the past complicated and elaborate content to a simple and simple geometric abstract design that only focuses on the brand and product information. The packaging The image creation and expression are developing towards a vibrant, natural and lively feminine and organic shape, thus forming a trend of personalized packaging design! As a result, brands that focus on packaging design have become popular
Personalized packaging design is a design method that involves a wide range of things and has great influence. It has great relevance and influence on corporate image, the product itself, and social welfare. When designing It is necessary to think systematically and analyze the actual situation from different angles and positions to establish and clarify various factors that should be considered. This article analyzes and discusses the design of personalized packaging on topics that attract consumer interest.
Market research largely determines the performance direction of product packaging design. In order to accurately understand the psychological activities of customers purchasing goods and grasp the market changes and new consumption trends, packaging designers must go to society, enter the market, get close to consumers, and conduct consumption surveys and analysis research. Because correct market research is a survey activity that systematically collects market intelligence using scientific methods, it is the beginning of the entire design work. It can not only provide a reference basis for design concepts, but also provide necessary materials and corresponding information for personalized packaging design. Reference. This is the only basis for personalized packaging design positioning
The main content of the survey is to understand consumer demand motivations and behaviors from three aspects. The factors that affect consumer purchasing behavior are extremely complex, mainly reflected in five aspects: economic factors, social factors, physiological factors, psychological factors, and personality factors. Understand the history and characteristics of design products. The main content includes four links: how are the investigated products produced? What are its functions and characteristics? To whom? How to sell? Investigate the market environment, market capacity and product competitors.
Through the above market research, we will clarify the target market, consumer objects and competitors, analyze the unique sales value of the product, clarify the design problems and opportunities, find out its essence and carry out differentiated design to compare with similar products. packaging features.
Shenyang Shouxi Packaging Co., Ltd. is the first packaging company in Shenyang to bring traditional packaging factories into Internet creative design. It has its own independent packaging factory and product research and development center. Taking customer needs as the core, we are determined to design and produce packaging boxes. So far, Shenyang Shouxi Packaging has cooperated with many companies around the world, and has designed and processed more than 100 products, including some well-known global companies. Shouxi Packaging has professional market analysts, product researchers, and graphic designers hired from Peking University. It can be said that the entire design process is in a leading position. Therefore, companies that want to design and produce outer packaging, please contact Shouxi.
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