Where can I go to make food gift boxes in Nanjing? The outer packaging of goods itself occupies an important link in product marketing, because the outer packaging is the clothing of the goods. Just like people, they need the outer packaging to set off, otherwise, the product is destined to be without culture and sales. If the outer packaging of an item does not meet market demand, then the value of the item itself will be high and it will not be able to open the market. Therefore, the outer packaging of goods is the most important point in the entire marketing process. So, how can we design the most ideal outer packaging? Then it must be built according to market demand, consumer preferences, and combined with the culture of the product. Only when these three points are satisfied can a relatively perfect product outer packaging be made.
With suitable materials and sophisticated structures, does it mean that the functionality of the packaging has been solved? The answer is no. Packaging must also convey the product’s information and functional value to consumers. Different products have different characteristics, which are determined by factors such as the image, performance, use, and sales target of the product. When products with common characteristics are put together, what designers have to do is how to highlight the personalities of different brands. This is what customers call market positioning. Individuality is based on commonality. Only by having an in-depth understanding of corporate culture, strict grasp of product characteristics, and continuous innovation of color layout can products stand out among similar products and bring people a pleasing and relevant product. Unique beauty. The prominent image of mint leaves in a set of packages in the picture below makes it clearer that this is a group of plant aromatherapy medicines. The concise layout and clear text make consumers understand the product category at a glance. Packaging has become always at the forefront. The silent salesman. The continuous improvement of living standards has led to people becoming more and more picky about products. The market economy has shortened the product cycle, and competition between
manufacturers of similar products has become increasingly fierce. Price wars force merchants to constantly update products and change packaging. In order to defeat competitors, some products are even hidden by packaging. Real functionality and value. Therefore, the packaging is also marked with cultural characteristics and becomes personified by people. However, empty words cannot express the attributes of the product, and the gorgeous appearance cannot hide the rough quality. At some point, the packaging has evolved into a protective clothing for inferior products.
Returning to the origin of sales is to let consumers truly understand the products and related information in the packaging, and to help manufacturers fully demonstrate the advantages of the products. This requires customer designers to treat every design with care. , don’t deceive consumers with luxurious appearance, and don’t become an accomplice of unscrupulous merchants. Going back to the origin of packaging, the material may not necessarily be the best, but it should be the safest. The structure may not necessarily be the most complex, but it should be the most reasonable. The design may not necessarily be the most avant-garde, but it should be the most expressive. A qualified packaging must first consider the product, analyze its material, shape, storage and transportation methods to ensure that it truly protects the product. If you ignore the reality and blindly seek differences and changes, the packaging you create will neither be able to Protecting goods and increasing packaging and transportation costs is disrespectful to the goods and does not understand the design. Ultimately, packaging design, as a specific design activity, must provide products with the functions of protection, convenience and sales, which is something that every designer cannot violate.
Shouxi Packaging has always been a model in the packaging design industry. While other companies are still worrying about how to make satisfactory products, Shouxi Packaging has reached the point of striving for excellence in product packaging design, and its only competitor is itself. Shouxi packaging has been widely circulated in the industry in East China because it is so perfect. So far, Nanjing Shouxi Packaging has cooperated with many companies around the world, and has designed and processed products for more than 100 countries and regions, including some well-known global companies. Work hard and complete the design with heart. Customers come first and service comes first. Every staff member of Shouxi is customer-oriented and will do their best to solve the actual needs of customers. Only when customers are satisfied can the company survive for a long time. Welcome to Shouxi Xi Packaging Experience Free Design Tour.
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