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As a category of commodity packaging, in addition to the basic functions of packaging, which are to protect commodities, convey commodity information, and promote commodities, product packaging should also convey the relationship between people and Emotional exchange of information between people enhances the positioning of gifts. It is a medium for communicating human emotions and a bridge of friendship.
, As a modern gift image packaging, it is different from ordinary ordinary packaging and has its own characteristics. It mainly has the following five characteristics
, high-end character
, modern gift packaging is the unique characteristic of gifts. The main carrier is part of the gift items. Therefore, it is necessary to choose appropriate packaging materials, structure and decoration design to reflect the nobility, exquisiteness and gorgeousness of the gift and satisfy people's psychological needs for gift giving.
,, Targetedness
, There are many kinds of modern gifts. Different gifts should be sent to different occasions, times, festivals, and objects, which requires that gift packaging should be very clear and targeted.
,, Uniqueness
, Different gifts are produced in different regions, and each region has its own unique personality. Especially the gift packaging design of some tourist products should highlight its own ethnic group. , the local characteristics or traditional characteristics of the region, highlighting its customs and customs, giving people a strong exotic style. Usually the more personalized the gift packaging is, the more people will like it.
,, Interesting
, Gifts are used to convey mutual feelings between people, especially gift packaging for young people, they must be interesting and thought-provoking. Otherwise, a bland and joyless gift package will not be welcomed.
,, Novelty
,Old gift packaging will make people boring, lacking freshness and the purpose of pleasing people. Especially for gifts with relatively high technological content, the material selection, technology, style and decoration design of the packaging should all reflect the advancement of technology. For example, three-dimensional packaging, aseptic packaging and anti-theft packaging made by concave and convex technology can reflect the outstanding achievements of science and technology and reflect the superior performance of gifts through novel and unique packaging styles.
,As far as its culture is concerned, gift packaging can be reflected in two aspects. First, the gift packaging design should highlight the characteristics of corporate culture and the characteristics of the times. Second, in the selection of packaging materials, the gift packaging design should use natural materials to convey a strong , simple friendship, natural and harmonious cultural connotation.
,Gift image packaging In other words, the customer's company image should be improved in packaging design. We should conduct targeted analysis and understand the customer's corporate culture and gift positioning. Only in this way can we design a product that satisfies the customer and meets the needs of the customer. Products of the customer's corporate culture.
, Gift packaging design should still mainly use natural materials in the selection of packaging materials, such as paper, bamboo, wood, mud, plant stems and leaves and other natural materials, and design and produce various packaging according to local conditions and quantity. thing.
, We generally use printing paper, art paper, and recycled paper as materials for gift series packaging design. It matches the products of the same tone, and the shape, color, and material are organically unified. The corporate culture reflects the trend of the times. Characteristic, giving people an elegant, cordial and antique affinity, achieving the human cultural characteristics of expressing feelings through objects.
, as people's living standards continue to improve, we should continue to explore and retrieve some intriguing connotations and a higher aesthetic taste in gift packaging design, a concern for traditional culture To deepen the experience, attention should be paid to the inheritance and deconstruction of tradition, and the pursuit and exploration of artistic taste. In the style of gift packaging design, a natural, friendly, simple, healthy and environmentally friendly aesthetic consciousness is emphasized as a gift packaging design. It is not only limited to circulation and display in the market and shelves, but also can be involved in people's social relationships and life details. Gifts have the characteristics of emotional communication and hand circulation. These are different from the single-use characteristics of general packaging. They need to have a An intriguing connotation, refreshing charm, and more humanized design become the focus.
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