Innovation in packaging materials, improvements in freshness preservation function, quality preservation function, and transportation convenience have repeatedly provided new opportunities for products to develop markets. There is a display paper stand in foreign countries that is connected to the frame by a rope, which solves the problem of sunglasses being easily stolen when sold in supermarkets, allowing sunglasses
manufacturers to safely use the supermarket channel to sell.
Specifically, there are the following points
1. Integrate cultural elements to fully display the brand connotation. Culture has a long history and is the eternal vitality of the brand. Integrating culture into the brand and displaying it on the terminal will It is an excellent way to display brand connotation and improve brand reputation. Therefore, by embodying cultural elements on the packaging, the product will have a rich cultural heritage, and this product will be better able to withstand the passage of time.
2. Optimize graphic and text design and skillfully use colors to decorate product packaging. Graphic and text design and color matching are the vanguard to capture the attention of consumers. Product packaging with exquisite graphics and text, harmonious color matching, and pleasing to the eye is bound to be the first to catch the eye of consumers. For example, Head & Shoulders is positioned as an anti-dandruff product. Head & Shoulders' packaging creates a refreshing feeling from the shape of the bottle to the auxiliary type and the blue and white colors.
3. Innovate packaging forms to meet different purposes. Packaging has many functions, such as protecting products, facilitating storage and transportation to attract attention, conducting promotions to facilitate purchase, carrying and enhancing brand value, etc. Well-designed packaging can create more use value for consumers and more sales and profits for producers.
4. Provide necessary information and improve brand quality. The key to packaging is to go deep into the core of the product and activate a series of elements such as product culture, name, pattern, text, color, material, and shape associated with the brand. The provision and performance of product information is very important, and packaging information and product information must be consistent. The design expression of brand name, logo and other information should reflect the brand personality and difference as much as possible. Nowadays, product packaging plays a role beyond simple portability. Good product packaging can protect product attributes, quickly identify the brand, convey brand connotation, and improve brand image. Similarly, the text, images, colors, etc. of these packages can have a promotional effect, while beautifying the product and promoting sales. The shoe boxes for Taiwanese women's shoes are not the usual two-piece type with a lid, nor are they the one-piece flip-top type, but are similar to the drawer type, which is not only convenient for displaying and picking up women's shoes in specialty stores, but also It is also more practical and environmentally friendly. Generally, people just throw away the ordinary shoe boxes after buying them. However, after buying this kind of shoe boxes, consumers generally will not throw them away because they are very practical. Stack these boxes, It’s just a great storage box. When you need to wear shoes, you don’t have to take out the shoe boxes one by one and rummage through them. You only need to pull them gently and they can be taken out easily. Even if it is not used as a shoe box, it can also be used as a shoe box. Storage boxes for other items. Wouldn't this make women buy shoes just for the shoebox? I think so. In short, product packaging is the silent promoter of terminal sales, and it is also the number one promoter of terminal sales! (Shenzhen Packaging Design Company)
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