Product Details
Nanjing designs tea packaging? No matter how good or beautiful the product is, it is also reflected in the outer packaging box. No matter how high the value of the product is and how profound the connotation is, it is still reflected in the outer packaging box. With the current diversified development of marketing, outer packaging plays a very important role in product sales. If the outer packaging of an item does not meet market demand, then the value of the item itself will be high and it will not be able to open the market. Therefore, the outer packaging of goods is the most important point in the entire marketing process. So, how can we design the most ideal outer packaging? Then it must be built according to market demand, consumer preferences, and combined with the culture of the product. Only when these three points are satisfied can a relatively perfect product outer packaging be made.
As a designer, it is not enough to simply complete a design work. You will naturally fall into a kind of thinking and gain insights into things other than design. From my own personal design experience, I deeply understand that modern packaging design is a design discipline that is culture-oriented, life-based, and modern-oriented. It can be divided into three levels: 1. It mainly refers to the material carrier that contains design cultural elements. It has the characteristics of materiality, foundation and variability. Such as the packaging design department and packaging design products, the place where goods are exchanged, and the consumer behavior of consumers in using packaging products, etc.
2. Packaging design organizational system layer. This is the middle level of design culture and the materialization of the inner level of design culture. It has strong contemporary characteristics and continuity. It mainly coordinates the relationship between the various elements of the design system, standardizes design behavior, and judges and corrects the design organizational system. Data shows that countries with more advanced packaging design culture in the world have their own relatively complete organizational systems. In countries with relatively backward packaging design culture, most of the organizational systems are not complete.
3. The conceptual layer of packaging design. It is a cultural psychological state, so it can also be considered as the consciousness level of culture. It is at the core and leadership position and is the basis and basis for all activities of all elements of the design system. The development of science and technology, the improvement of productivity and the progress of culture have brought about a cultural impact on packaging design, which is mainly reflected in aspects such as production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, and national psychological concepts. It is the most stable part of the design culture structure and the soul of design culture. It exists in people's hearts, develops and changes, and will eventually be expressed directly or indirectly at the organizational system level. From this, it stipulates its own development and rules, absorbs, transforms or rejects heterogeneous cultural elements, and controls the development trend of design culture. The above three aspects are related to each other and form a system, constituting the organic whole of packaging design culture. The material plane is the most active. It changes, has dysmenorrhea, and has frequent conveniences. At the same time, the changes and development of packaging design culture are always reflected in it. Now that the country is opening up, when learning advanced foreign science and technology, culture and technology, the infiltration of foreign products is acting as the forerunner of this cultural shock. In the market, product packaging is updated one after another, and the competition between similar products is extremely fierce. . The organizational system layer is the most authoritative factor. It stipulates the overall nature of packaging design culture, is an important link to maintain design group relationships, and is the guarantee for the scientific and effective implementation of packaging design. This level should be composed of a set of internal system of principles, thus becoming the criterion for packaging designers to engage in design activities. Different design concepts will bring different behavioral patterns and social results. It is the purpose of design concepts to recognize the new requirements imposed on patients by the new environment and to master new ideas, new concepts and new methods that meet such new requirements. new heights. The three are interdependent, combined with each other, penetrate each other, and are integrated and reflected in every specific packaging design activity and design work.
People who have been engaged in design work will feel that life is full of design, a cup, a handle, a road. Sometimes, the designer seems to be more like an inventor, bringing people convenience, practicality and beauty. A good and competent designer should control the artistic sense to a very appropriate degree. Only when the effect is just right can a successful design be achieved.
Nanjing Shouxi Packaging Co., Ltd. is the first packaging company in Nanjing to bring traditional packaging factories into Internet creative design. It has its own independent packaging factory and product research and development center. Taking customer needs as the core, we are determined to design and produce packaging boxes. So far, Nanjing Shouxi Packaging has cooperated with many companies around the world, and has designed and processed products for more than 100 countries and regions, including some well-known global companies. Shouxi Packaging has professional market analysts, product researchers, and graphic designers hired from Peking University. It can be said that the entire design process is in a leading position. Nanjing Shouxi Packaging designs products every year that can be found around Nanjing. It is a packaging company by your side.
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