Enterprises should not only focus on user experience but ignore cost savings.

Gong Yongjun, general manager of Zhilang Marketing, has always emphasized that for enterprises, cost is crucial. If a company trades costs in exchange for low prices to please consumers, even if sales increase, it is doomed.
1.
Why costs are more important than profits
Gong Yongjun introduced that no matter what kind of operating model a company launches, it must abide by the basic laws of economics. If the company's operating costs cannot be reduced, it will eventually fail. It comes at a higher cost. For example, traditional industry airlines, airlines around the world have a lot of resources, but their market value is not high, and many airlines are even losing money. However, a new American airline can steal %% of profits in the short term, thanks to Its operating costs have dropped significantly, making ticket prices highly competitive. Compared with JD.com, if we only look at the comprehensive cost of electronic products, the operating cost is less than 50%, which is 10% lower than that of the same industry. Therefore, JD.com has enough space and courage to offer low prices and provide services. Only cost reduction is the real core competitiveness of an enterprise.
2.
Why is cost more important than user experience?
As the selectivity of goods increases, consumers’ motivation for purchasing goods is no longer just about the use value of the goods, but also extends to more demands. One of the most important ones in the Internet era is user experience. A pleasant consumption process can often play a decisive role in consumers' purchase intention. However, many start-ups, especially new Internet start-ups, pay more attention to user experience and ignore cost savings. For example, for door-to-door car washing, several people ride tricycles to your home, work for a long time, then leave, and then go to another one. We can only serve three or four companies in a day at most. What can be done in a few blocks, both parties spend higher costs to complete. The wasted manpower and time costs not only reduce work efficiency but also increase operating costs. This cannot be done. Pick. Gong Yongjun of Zhilang Marketing believes that no matter what you do, whether it is starting a business or transforming and upgrading traditional enterprises, you cannot break away from the business model itself, otherwise, sooner or later, it will close down.
3.
Zhilang Marketing positioned Youxingshak as a cost leader. After one year of cooperation, it was successfully listed.
Gong Yongjun has heavily promoted the innovative operation model of Internet thinking + Internet for its partner Youxingshark, and refined a fast, ruthless and accurate extreme model for Youxingshark, with a sharp sword aimed at reducing operating costs. Youxingsha Internet thinking management costs have been revolutionaryly reduced by 10%.