Gong Yongjun: When companies really do marketing, they must not downplay marketing issues.

Gong Yongjun said that you thought you were taking the marketing route. In fact, you were just stepping on the sales pedal and running alone towards the endless distance. On the surface, all the company's operations are for the effective implementation of marketing strategies. In fact, a large number of traditional business owners They have not really penetrated marketing issues into all aspects of business operations. Sales is not equal to marketing. Only by recognizing how far you are from marketing can you stop and turn back in time. Regarding the marketing problems existing in traditional enterprises and how to deal with them, General Manager of Zhilang Marketing Gong Yongjun gave the following answer in an interview with reporters: 1. Misunderstanding. Downplaying marketing issues. Bringing in external brains is just part of daily work. Marketing is just selling. But when the company develops to a certain scale, the bosses are busy paying attention to financial, political and business relations, etc. and neglect to control marketing. Especially the leading companies in the industry have marginalized marketing. Over time, marketing has been shelved, and marketing almost does not exist. Business owners are certainly dissatisfied. They think they attach great importance to marketing issues, but attaching importance to them means that they have been marginalized. Attention means that they have not yet been deeply involved in marketing.
Currently, a large number of traditional companies have introduced third-party organizations to promote corporate transformation and upgrading in order to truly implement their marketing strategies. Let’s focus on these companies. In the actual promotion of the project, a large number of bosses of traditional enterprises did not prioritize corporate transformation, but asked their subordinates to do the coordination. They even refused to participate in the meetings between the two parties, causing delays in project advancement and problems, and blaming each other for waste. A lot of time and opportunity costs.
Therefore, Gong Yongjun, general manager of Zhilang Marketing, believes that in order to truly integrate with marketing, business owners must turn their attention into actions, truly participate in it, and use the marketing strategy jointly developed with external brains as the main focus or even all work. Only in this way can content be transformed and upgraded quickly to increase profits.
Second misunderstanding: Being robbed of jobs online, you can’t do big-trend marketing and you are also powerless
Faced with the turbulent e-commerce economy, a large number of traditional companies have surrendered before they even show their swords, thinking that they can’t do marketing well online. Internet companies jump on the trend and their customers follow suit. Conceptually, Internet companies pay more attention to marketing than traditional companies. Without marketing, there will be no traffic. Internet companies will have no living blood. Therefore, in terms of urgency, traditional companies are slower than Internet companies. Can the real economy really not be able to succeed with Internet companies? not necessarily! A large number of examples prove that the Internet economy is just another way of the real economy and cannot replace the real economy.