Although the market is vast, why is the automotive supplies industry still experiencing bleak business?

According to a report from the Automotive Supplies Industry Association, in 2018, the number of cars in my country was nearly 100 million, and it was increasing at a rate. The large automobile market can be regarded as a big piece of meat in the Chinese economy, but the business of the auto supplies industry is bleak. , auto supply store owners complained that life was getting harder and harder. In January 2019, Boss Chen of Hangzhou Yuyi Auto Supplies Co., Ltd. found Gong Yongjun, the founder of Shanghai Zhilang Marketing. Gong Yongjun firmly believed that with the increasing number of cars in China, there was no business to be done. The key was to find a breakthrough.
Shanghai Zhilang Marketing conducted a market survey on car owners. The survey results were as expected by Gong Yongjun. The driving force for car seat cushions purchased by car owners has gradually and rapidly shifted from factors such as product appearance to health issues. Driving can easily lead to various health problems. This disease has become the biggest health pain point for car owners. Gong Yongjun believes that the key to solving the problem lies in whether the product can accurately meet consumer demand. Only by solving the problem from the source can we truly defeat the decline in the purchasing power of car seat cushions and the serious homogeneity of products. , the strong impact of the online sales market, traditional direct sales on the verge of a dead end, and many other derivative problems. Hangzhou Yuyi's new product positioning has thus become a health essential for car owners.
Product advantages alone are not enough. How to make good use of the sharp sword of products requires adding weight, from increasing corporate brand awareness to improving the sales force of the sales team to innovative breakthroughs in sales models. Expanding sales channels is the way to go. In this regard, Gong Yongjun started from creative advertising strategy to dynamic marketing management, and formulated a new cross-border marketing strategy for Hangzhou Yuyi:
1. Online docking with Internet +, and network-wide publicity and momentum
Internet + The development of information technology and the application of media integration require traditional industries to no longer follow the traditional path, but to stand in the center of the stage and show their own splendor. The unique competitive brand positioning of Shanghai Zhilang Marketing As well as refining the brand's selling points, it used the large number of news media resources, industry information platforms, social media marketing platforms and micro platforms at its disposal to launch a hurricane-like publicity, opening the door to Hangzhou Yuyi's online channels and defeating the The development obstacle of Hangzhou Yuyi's single channel has brought new breakthroughs for product promotion and corporate investment promotion.
2. Subvert the traditional sales model and improve team sales in all aspects
Establish a low-cost multi-channel cross-border marketing model, build a multi-level and three-dimensional incentive system, design a multi-form sales tool system, and standardize a The entire set of customer promotion standard processes enables new and old salesmen to quickly achieve fool-proof sales, shorten the transaction cycle by more than three times, and average daily shipments rise sharply.
3. A comprehensive breakthrough in the marketing model, experiential marketing + micro marketing are working together
In order to counter the impact of the Internet market, Gong Yongjun, the founder of Shanghai Zhilang Marketing, creatively proposed experiential marketing to help ground sales regain ground. Online profit points, at the same time, use the explosive advantage of viral communication of micro-communication to build a healthy driving group, use the advantage of forwarding in the circle of friends and the red envelope incentive policy to quickly form a strong fan group, from point to face, from small to large, and use word of mouth Marketing forms a strong consumption flow, stimulating and driving consumption.