Zhilang Marketing Planning Company’s 2 bullets help the automotive supplies industry break out of the predicament

In 2007, a wave of bankruptcies swept through China, and various industries encountered an economic downturn. Bosses who distributed automotive supplies were even more miserable. They complained that business was difficult but could not find a way out. 1. New products and new positioning, tap the purchasing power of car owners, and find a breakthrough point for the automotive supplies industry.
In order to help the automotive supplies industry break out of the predicament and withstand the impact of the economic cold wave, Gong Yongjun learned through extensive market research that the motivation for driving people to buy car seat cushions has gradually and rapidly shifted from factors such as product appearance to health issues. Various diseases that are easy to cause have become the most painful health problems for car owners. Gong Yongjun believes that the key to solving the problem lies in whether the product can accurately meet consumer demand. Only by solving the problem from the source can we truly quench our thirst and truly defeat the car seat cushion. Decreased purchasing power, serious product homogeneity, strong impact on the online sales market, traditional direct sales on the verge of a dead end, and many other derivative problems.
According to this, Gong Yongjun positioned Yuyi's new product as a must-have for driving health, which not only meets the urgent needs of driving health for driving, but also brings all driving groups, whether they are consumer groups who have purchased traditional car seat cushions, Consumer groups who have not purchased healthy cushions have all been included in the target consumer group of the product. Facing hundreds of millions of car owners, the hundreds of billions of big health markets are about to become a new blue ocean in the automotive supplies industry. Many business owners present are all enthusiastic and confident. increase.
It is important to have a good product in hand that can truly satisfy consumers, but it is even more critical to have a new marketing model in mind that adapts to the Internet+ era. At the meeting, Gong Yongjun released the take-off, two-step new cross-border marketing strategy based on the overall planning of the Hangzhou Yuyi car-mounted acupoint massager, which brought new breakthroughs to the marketing model transformation of the automotive supplies industry. .
2. Take off, two-step marketing, bringing new breakthroughs to the marketing model of the automotive supplies industry.
Based on Gong Yongjun’s years of experience in front-line advertising and front-line marketing, communication + channels must be grasped with both hands, and both hands must be strong.
The first step, communication: online and offline publicity and momentum
The automotive supplies industry is a big piece of the entire Chinese market. To maximize brand competitiveness, Gong Yongjun applies the three elements of original communication (who to say to, what to say) , how to say it), fully originalize the three senses of communication (sense of discovery, sense of urgency, sense of trust), creatively allow hundreds of millions of car owners to quickly discover great health products in the automotive supplies industry, and skillfully stimulate and mobilize the desire of car owners to purchase, Comprehensive use of online and offline publicity channels to build momentum, build brand influence, radiate across the country, greatly increasing the self-confidence of many companies present.
The second step, channels: comprehensive breakthrough in sales model
With the advent of the Internet+ era, a large number of companies have moved to the Internet. In order to resist the strong impact of the online sales market, Gong Yongjun creatively proposed experiential marketing to help automotive supplies The industry has regained online profit points. At the same time, it has taken advantage of the explosive virality of micro-communication to build a red envelope competition track. It has taken advantage of the fan economy, from point to area, from small to large, and used word-of-mouth marketing to form a strong consumption flow, stimulating and stimulating. Consumption.