Zhilang Marketing Gong Yongjun: How does the manufacturing industry find its own competitive advantage?

In the process of promoting the transformation and upgrading of traditional manufacturing industries and chemical companies, Gong Yongjun, general manager of Zhilang Marketing, has always emphasized that every salesperson and dealer must compare their products with their competitors every time they go to a customer. Only through comparison can we find out our competitive advantages and disadvantages. Only through comparison over the same period can we understand where we are good and where we are weak. 1. Zhilang Marketing Gong Yongjun’s sense of superiority begins with horizontal comparison and stems from the weakness of human nature: jealousy
In the Internet+ era, the extreme transparency, convenience and speed of information make this kind of jealousy rampant, and the possibility of comparison at the same time is eliminated Infinitely amplified, there are many stimulating scenes. We can always know the current situation of our friends and classmates around us at the first time, so we can be easily stimulated.
I received a call from a friend not long ago, saying that I was living a good life, but by chance I joined a group of classmates and found out that the student who was far inferior to me in the past is now driving a BMW, and my good friend who I haven’t contacted for a long time is actually among the top 10 students. The high-level classmate who worked together in the past actually donated a teaching building to the school. This disparity in horizontal comparison made him unable to eat for several days. It is true that the laws of nature are the same. From the perspective of viral marketing, if you can grasp the weaknesses of human nature and make your products provide consumers with a complete sense of superiority among a dazzling array of similar products, this benefit will The feedback from above will bring you a lot of rewards.
2. How does Zhilang Marketing Gong Yongjun create this sense of superiority?
, enhance brand influence
An enterprise needs labels. Labels can spread virally and amplify infinitely through traditional media and the Internet. However, if traditional enterprises, especially small and medium-sized enterprises, use TV during their transformation and upgrading process, The costs of traditional media such as newspapers, radio and radio are bound to be high. Gong Yongjun suggested that using viral communication on the Internet would require less investment, quick results, and longevity. Only when your brand awareness increases can you form a brand influence. Only after the high-end image of the brand invades the minds of consumers will they be willing to pay for it. At this time, the product has surpassed its own use value. It has become an important label for consumers to realize their self-worth and demonstrate their sense of superiority.
Establishing a hierarchical structure of three, six, and nine levels
Gong Yongjun planned the whole case well. First, he formulated a ladder price list based on sales volume. Dealers at different levels enjoy different sales prices, and the prices are absolutely open to the public. Transparent, if the sales are not good, you can only stare blankly, but if the sales are good, it will naturally create a virtuous cycle. Second, enter different WeChat groups according to sales volume. Dealers with high sales levels can enjoy the honor of focusing on corporate training, follow-up, communication of feelings, and release of rewards.