Gong Yongjun: Only by actively transforming enterprises can they withstand the economic downturn.

At the "Transformation and Upgrading of Traditional Enterprises to Increase Profitability Economic Summit", Gong Yongjun, general manager of Zhilang Marketing, said that many bosses have found it difficult to do business in recent years. No matter what the reason is, as long as the following three points are truly achieved and the company implements a thorough pace to increase profits and sales despite the market situation It will definitely become more and more stable. 1. <>
Developing new consumer groups
Hangzhou Yuyi is a traditional enterprise specializing in the production of car seat cushions. It has worked hard in the industry in recent years and has been the industry leader. In order to withstand the invasion of the cold winter of the market economy, the company took the initiative Want to change. After diagnostic analysis by Zhilang Marketing General Manager Gong Yongjun and combined with the product's "massage effect", the product has been positioned as a health essential for driving people. The new positioning not only covers the customer groups who have health problems due to sitting for long periods of time while driving, but also has given rise to the popularity of all products. Upgrading means urgently replacing those who have already purchased and those who have not purchased but urgently need to purchase new consumer groups. It is not just about segmenting the consumer groups or unexpectedly expanding the consumer groups among the existing consumer groups. It is the conversion of concepts and the conversion of the pain points of car owners that make Hangzhou Yuyi New products find entry into the market in one fell swoop.
Therefore, do not keep focusing on the existing market but take the initiative to develop new consumer groups so that competitors cannot fight back.
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Develop new market segments
When taking over the Hangzhou Yuyi project, Gong Yongjun, general manager of Zhilang Marketing, faced a big problem. The car seat cushion industry has become a saturated market. The Red Sea is like a closed door. No one can get in. Gong Yongjun thinks in reverse and analyzes carefully. Since he can't get in, going in the opposite direction may lead to different gains. Among car owners, those who drive the longest and are most likely to have health problems are the taxi group. They have low incomes and drive for long periods of time. Their demand for the beauty of traditional car seat cushions is dispensable and urgent. However, an affordable car seat cushion can prevent and alleviate the symptoms caused by sedentary driving. Products with various symptoms are urgently needed by the taxi group. Hangzhou Yuyi has found its differentiated competitive advantage and found vitality in the market segment.
Therefore, when it is difficult for you to hit the red ocean of the market, you can find differentiation through market segmentation to capture the minds of consumers and make them remember you.
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Bait Marketing
&;Bait marketing refers to providing customers with the transaction medium they want most in a way that they cannot refuse. A good fishing bait must meet three major conditions: first, it is easy to spread memory. Second, it is easier for consumers to accept. Third, it is convenient to induce subsequent consumption.
During the launch of Yuyi's new products, Gong Yongjun, general manager of Zhilang Marketing, put the highly competitive corporate promotional video planned by him into a USB flash drive. As long as dealers meet the standards, they can receive the USB flash drive, booth and promotional video for free. Yu hired a shopping guide for free to help dealers sell goods and close deals. This <> disk can be easily disseminated during the playback process, and it can also attract consumers' attention and facilitate their acceptance, which can speed up sales transactions.