Gong Yongjun: What’s the secret to making corporate WeChat community marketing popular?

Recently, the micro-topic column organized a topic collection and voting activity. Through the launch of a large-scale activity to collect micro-topic votes from hundreds of business owners, the final result was that Gong Yongjun ignited WeChat community marketing and became the leader with a recommendation rate of .%. This interview has become the most popular topic. Many people are curious about why such an unknown industry can lead the trend of the times. What is the secret of success? Recently, the WeChat topic column invited Gong Yongjun, general manager of Zhilang Marketing, to reveal to us what key points Ignition WeChat community marketing has grasped. The main content is excerpted as follows
First,
Full respect for the rise of power at the bottom
In the past, companies exported information to consumers, and you used whatever products I gave you. You should read whatever information I show you. Enterprises have absolute leadership. What is different from the past is that the rise of online information and mobile clients has made product information more accessible to the people. Consumers do not need to passively accept direct indoctrination from companies, but are more selective in choosing products and receiving information freely. In this way The power needs to be highly valued and respected.
On the dealer WeChat social marketing platform of Youxingshark, dealers give lectures on time every night and share successful experiences. Every dealer is a teacher and can teach others. In the past, if you did well, you could only remain unknown. Having fun on your own, you can now share your successful experience. Personal success is spread and valued, and the value of the owner is fully reflected and respected. The rise of bottom power has made every dealer who has suffered a lot of pressure from manufacturers in the past They finally found the feeling of being the masters of their own country, so they are more willing to share, talk, communicate and encourage each other.
Second, personal values need to be recognized
The more channels you have to speak out, the easier it is for your voice to be drowned. It is difficult for personal values to resonate with others. The core of the WeChat community is not resources. Possession is a gathering of people. This gathering is much the same as the ancient tribes and clans, gathering together based on common values.
Establish a WeChat community where everyone aims to make money and has the same goal. Therefore, it is easier to receive various trainings and exchanges organized within the community, thus forming a close connection and subtly developing a sense of self-esteem. The recognition will extend to the recognition of others, and finally the recognition of the brand.
Second,
Capture the characteristic that people are willing to share with others
Any consumption behavior has two attributes, one is based on the usage consumption of the product itself, and the other is It is social consumption based on emotion. This social consumption is reflected in the recognition of personal behavior in WeChat community marketing. The general manager of Zhilang Marketing closely grasps this characteristic and encourages dealers to actively post delivery pictures every day. Other members in the community will like and interact with each other, and personal behavior will be valued and approved. WeChat community marketing has captured this One feature is to create brand influence through the psychological characteristics of the target consumer group, which not only meets the psychological needs of the target customer group, but also achieves the ultimate effect of word-of-mouth communication.